Ders Planı

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	İngilizce
Level of Course	Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	The aim of this course is to provide students with a basic understanding of international business by introducing fundamental concepts, globalization, and the internationalization of firms. It develops awareness of cultural, political, and legal environments, highlights sustainability and digital transformation as contemporary issues, and allows students to practice simple applications through case studies, supply chain examples, and group projects.
Course Content	The course content includes the definition and scope of international business, globalization, and the internationalization process of firms; cultural, political, legal, and emerging market environments; international strategies, organizational structures, exporting, franchising, and foreign direct investment; sustainability, green business practices, and international marketing; and concludes with global operations, supply chain management, case studies, and student presentations.

The aim of the course

The aim of this course is to provide students with a basic understanding of international business by introducing fundamental concepts, globalization, and the internationalization of firms. It develops awareness of cultural, political, and legal environments, highlights sustainability and digital transformation as contemporary issues, and allows students to practice simple applications through case studies, supply chain examples, and group projects.

Course Content

The course content includes the definition and scope of international business, globalization, and the internationalization process of firms; cultural, political, legal, and emerging market environments; international strategies, organizational structures, exporting, franchising, and foreign direct investment; sustainability, green business practices, and international marketing; and concludes with global operations, supply chain management, case studies, and student presentations.

Learning Outcomes

Possesses fundamental, up-to-date, and practical knowledge related to their field.
Demonstrates awareness of occupational health and safety, environmental responsibility, and quality assurance processes.
Identifies and explains core management concepts, functions, and major managerial approaches
Explains key business processes in areas such as marketing, human resources, accounting, finance, management, and production.
Integrates knowledge from related disciplines such as economics, behavioral sciences, sociology, psychology, and law within the context of the field.
Follows current developments and practices in the profession and applies them effectively.
Effectively utilizes information technologies (such as software, programs, animation, etc.) relevant to the profession.
Demonstrates the ability to independently evaluate professional problems and issues using an analytical and critical approach and offer appropriate solutions.
Communicates ideas effectively and clearly through both written and oral means, in line with acquired knowledge and skills.
Takes responsibility as a team member in solving complex and unforeseen problems encountered in field-related practices.
Demonstrates awareness of career management and lifelong learning.
Acts in accordance with social, scientific, cultural, and ethical values during the collection, implementation, and dissemination of field-related data.
Follows field-related knowledge and communicates with colleagues by using a foreign language.

Weekly Course Subjects

1	Introduction to International Business
2	Globalization and Internationalization of Firms
3	Cultural Environment of International Business
4	Political and Legal Systems in International Business
5	Understanding Emerging Markets
6	Strategy and Organization in International Firms
7	Strategy and Organization in International Firms
8	Exporting and Global Sourcing
9	Green and Sustainable Trends in International Business
10	Foreign Direct Investment and Entry Modes
11	Foreign Direct Investment and Entry Modes
12	International Marketing in a Global World
13	Global Operations and Supply Chain Management
14	Global Operations and Supply Chain Management

Resources

1-Global Business Today (2011) Charles W. L. Hill, 8th ed., McGraw-Hill.

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Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources