Course Name: Digital Marketing and Knowledge Management

Credits: 3 ECTS

Lecturer: Assoc. Prof. Dr. Erdal ŞEN

Course Description:

This course makes a comprehensive introduction to the theory and practice of digitalization of the firms. The main processes and outcomes of digitalization for marketing activities are explained within the knowledge management applications. The importance of data, information and knowledge is defined with the new paradigm of the current COVID-19 period. The systems, processes and effects of e-business and e-commerce management is given with the implementation examples. The main objectives of this course are to help students understand the main strategies and actions required to develop and sustain a digital business, prioritizing investments in ecommerce and digital marketing, the main changes that need to be made to an organization to facilitate digital business. The course includes lectures, discussions, a group presentation, readings, and case studies.

Learning Outcomes: Upon successfully completing the course, the students will be able to;

·         Meaning and scope of digitalization, digital marketing and knowledge management.

·         New business models and marketplace structures enabled by electronic communications.

·         Macro-environment of an organization, which presents opportunities and constraints on strategy and implementation.

·         Digital business development strategies.

·         Understanding the importance of data, information and knowledge for digital strategy.

·         Deepen your understanding of the "New Normal" within COVID-19 period.

·         Develop your own interests and commitment to digitalization processes and activities.

Who can participate: The course is open to undergraduate and graduate students in social sciences, humanities, arts, communication, political sciences, philology, journalism, business and marketing.

Prerequisites:  The desire to develop personally and professionally in the fields of digitalization and knowledge management

Course Materials: Books, articles and videos

Participation Limit: 20 students

Weekly plan

Course name: Issues in International and Regional Politics of Eurasia

Course credits: 3 ECTS

Course Coordinator: Prof. Deniz Yükseker

Instructors: Deniz Yükseker, Neslişah Başaran Lotz, Hazar Vural Jane, Murat Jane, Alp Yüce Kavas, Filiz Katman

Course Description: This online course introduces students to some of the major issues in international politics with a focus on Eurasia. It will first discuss major theoretical perspectives in international relations. Then, it will focus on topics such as diplomacy, foreign policy, international organizations and international migration. Next, the course will focus on case studies such as the foreign policies of Iran, Turkey and Russia. The course will be conducted through online lectures by scholars, online forums and readings.

Impact of this course on your CV and employability: Taking this course will provide you with basic knowledge in the field of international relations from both a theoretical perspective and in terms of case studies. It would help you demonstrate your proficiency when applying to positions in international organizations, or for enrolling in graduate programs in Political Science and International Relations.

Learning outcomes: By the end of the two-week course, students will have acquired basic theoretical knowledge in international relations, diplomacy and migration. They will also be able to apply this knowledge to specific cases, such as the foreign policies of particular countries and international organizations. They will also gain basic knowledge about some of the current issues in international politics.

Who can participate: The course is open to undergraduate and graduate students in the social sciences, humanities, political science, international relations and journalism.

Prerequisites: Students should have taken an introductory level political science or international relations course.

Course materials: A reading list will be announced.

Weekly Plan:

Week 1:

Day 1: Introduction to course DY

Day 2: International relations theory HVJ

Day 3: Diplomacy and its evolution MJ

Day 4: International organizations AYK

Day 5: Migration and international politics DY

Week 2:

Day 1: Iranian Foreign Policy in the Middle East HVJ

Day 2: Turkey's international relations in the Republican Era NBL

Day 3: Russian Foreign Policy in Eurasia in the context of the Commonwealth of Independent States and the Shanghai Cooperation Organization AYK

Day 4: International politics of energy FK

Day 5: Review and conclusion DY

Course Name: Project Management

Credits: 3 ECTS

Lecturer: Semih Yön, Assistant Professor Ph.D.

Course Description:

This course guides students through fundamental project management concepts and behavioral skills needed to successfully launch and lead benefits from projects. Successful project managers manage their resources, schedules, risks, and scope to produce a desired outcome. In this course, students explore project management with a practical, hands-on approach through case studies and class exercises. Special attention is given to critical success factors required to overcome resistance to change.

This course intends to make the students familiar with the necessary information about the concepts of management as well as leadership. It will be reviewed causes of project failure and how to mitigate risks through proper planning in the early phases of a new initiative. Also students will concentrate on the issue of runnig a business enterprise.

Many Project management tools will be covered like Gantt Chart and network diagrams of CPM and PERT including competitive calculations. Uncertain activity durations affect the Project completion times and Project managers should get ready for production and service management systems to meet the deadlines by applying these tools.

Learning Outcomes: Upon successfully completing the course, the students will be able to;

• Explain business and management concepts and definitions.
• Use project management tools, techniques, and skills
• Assign critical resources for effective project implementation
• Employ strategies to address the success factors
• Understand the implications, challenges, and opportunities of organizational dynamics in project management
• Understand project management design, development, and deployment
• Identify and use key performance metrics for project success
• Understand how to manage project cost, quality, and delivery
• Engage and lead effective project management teams in the organization

Who can participate: The course is open to undergraduate and graduate students in social sciences, mathematical sciences, all engineering fields, humanities, arts, communication, political sciences, business and marketing. This course focuses on project management methodology that will allow you to initiate and manage projects efficiently and effectively. You will learn key project management skills and strategies, and you will have the opportunity to apply this knowledge through assignments.

Prerequisites:  The students should have at least intermediate level of English.

Course Materials: -

• Notes provided by the instructor,
• Fundamentals of Project Management, James P. Lewis, 2007, Third Edition

Weekly plan