Ders Planı

CLASS 4

Lesson plan / DIGITAL CONTENT MANAGEMENT

Lesson Information

Course Credit	1.0
Course ECTS Credit	3.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	In the course; digital content management applications in the new media field, practical applications in media and industrial marketable results,
Course Content	Course Content Students will be taught how to produce authentic and interactive contents in line with the habits of internet users and how to optimize these produced contents and to present them to the users in a certain order.

Learning Outcomes

Know the structural, administrative and technical features in the process of transition from conventional media to new media.
Has knowledge in humanity and social sciences.
Knows the features of new media literacy.
Knows processes and developments specific to interactive and participatory new media culture.
Has advanced reading, thinking and analytical analysis skills that can critically evaluate new media content.
Has the ability to integrate professional and practical skills with new theoretical knowledge on new communication technologies.
Has the ability to analyze the effects of new media on social life, economy, culture and politics.
Designs and implements media for content delivery and distribution for digital platforms.
Studies harmoniously and efficiently in groups and/or individually.
Examines research and development projects with a critical approach in order to find solutions for the problems in new media field.
Keeps an eye on the progress in science and technology.
Follows the local, regional, national and international agenda and evaluates it critically.
Conveys topics related to new media to experts and non experts in an efficient and accurate manner with written, oral or visual communication methods.
Communicates to his/her colleagues in new media field by means of using a foreign language.
Has the competence to develop new media projects.
Abstract and concrete concepts; turns it into creative thinking, innovative and original works.
Plans and manages professional events.
Has technical awareness
Has a sense of responsibility for professional and ethical values.

Weekly Course Subjects

1	1 Basic concepts of digital content management No Installed Files
2	2 Digital content marketing dynamics No Files Found
3	3 Consumer-digital content relationship No Installed Files
4	4 Social media dynamics No Files Found
5	5 Social media and digital content management No Files Found
6	6 Blogs and content management No Files Found
7	7 Midterm Exam No Files Found
8	8 Digital portal, wiki, forum and community management No Files Installed
9	9 Social customer relationship management No Files Found
10	10 Online Reputation Management No Files Found
11	11 Search engine optimization No Files Installed
12	12 Social media analysis No Files Found
13	13 Final Project Presentations No Files Found
14	14 Final Project Presentations

Resources

-Handley, A. (2013) Dijital Çağda İçerik Yönetiminin Kuralları (çev: Zeynep Kökkaya) İstanbul: MediaCat Yayınları
-Penpece D. (2014) Dijital İçerik Pazarlaması. İstanbul: Karahan Yayınları
-Pulizzi J. (2013) Epic Content Marketing. New York: McGraw-Hill.
-Kawasaki G. (2015) Sosyal Medya Sanatı (çev: Zeynep Kökkaya) İstanbul: MediaCat Yayınları
-Yamamoto G. , Şekeroğlu Ö. (2014) Sosyal Medya ve Blog. İstanbul: Kriter Yayınevi
-Sevinç S. (2015) Herşeyin Başı Blog. İstanbul: Optimist.-

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CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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