Lesson plan / DIGITAL CONTENT PRODUCTION

Lesson Information

Course Credit 1.0
Course ECTS Credit 3.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Compulsory
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? Z
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course In this course; When we produce digital content, we will focus on issues such as the basic rules to be considered, the results of production and its effects. It is aimed to acquire digital content production skills in media or marketing activities.
Course Content Digital content production and applications in the new media in the context of the development of the internet constitute the course content.

Weekly Course Subjects

1Explanation of Digital Content concept.
2Explanation of the development of the contextual process from traditional media to new media.
3Explanation of text and voice from digital content types, giving examples on topic.
4Explanation of photos, video and hybrid contents from digital content types, giving examples on topic
5Information on the development of digital content platforms.
6From digital content platforms; Blog, Wiki, Social Media, Mobile App, E-Magazine, Search Engine, Web Site.
7Midterm
8Discussing the nature of Digital Content concept.
9Information about the rules of digital content production.
10Explanation of the features of digital content production - such as being reliable, quality, authentic, personalizable, simple.
11Explanation of digital article writing through practical examples.
12Practical presentation of video production.
13Final Project Presentations
14Final Project Presentations

Resources

- Handley, A. (2013) Dijital Çağda İçerik Yönetiminin Kuralları (çev: Zeynep Kökkaya) İstanbul: MediaCat Yayınları

-Penpece D. (2014) Dijital İçerik Pazarlaması. İstanbul: Karahan Yayınları

-Pulizzi J. (2013) Epic Content Marketing. New York: McGraw-Hill.

-Kawasaki G. (2015) Sosyal Medya Sanatı (çev: Zeynep Kökkaya) İstanbul: MediaCat Yayınları

-Yamamoto G. , Şekeroğlu Ö. (2014) Sosyal Medya ve Blog. İstanbul: Kriter Yayınevi

-Sevinç S. (2015) Herşeyin Başı Blog. İstanbul: Optimist.