Lesson plan / SOCIAL MEDIA MARKETING II

Lesson Information

Course Credit 2.0
Course ECTS Credit 4.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Programme Elective
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? S
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course In the course; Use of social media in marketing activities of other sectors. Advertising on social media, distribution of content and advertising. It is aimed for students to gain competencies on the issues such as, social media applications of content marketing, applications of the terms inbound marketing, growthhacking.
Course Content It is aimed for students to gain competencies on the issues such as, media applications of content marketing, applications of the terms inbound marketing, growthhacking.

Weekly Course Subjects

11 The concept of digital marketing and the methods used are being watched. No Files Installed
22 Introduction to contemporary issues used in digital marketing. No Files Installed
33 Information about how social media platforms are used as a marketing tool and how to transfer today's examples. No Files Installed
44 Provide information on how to use content on web sites, blogs and forums as a marketing element. No Files Installed
55 Giving information about marketing strategies which are very important on mobile applications. No Files Installed
66 Explanation of e-mail marketing, which is indispensable for institutions such as collecting data and reaching consumers through data. No Files Installed
77 Midterm Exam No Files Found
88 Discussing current marketing methods used in e-commerce by explaining topics such as product sales, marketing, campaign management in payment and presentation platforms. No Files Installed
99 Presenting the current examples by explaining the techniques of taking, testing and reporting the meaning of consumer behaviors in digital media. No Files Installed
1010 Communicating how online media can transform all digital media into a message by tailoring it to the target audience. No Files Installed
1111 Giving information through various examples of how institutions use digital marketing strategies today. No Files Installed
1212 Explanation of how to evaluate, measure and interpret the target audience impact ratio of marketing strategies used in online environment. No Files Installed
1313 Giving information about E-media marketing strategies and giving examples. No Files Installed
1414 Final

Resources

-Kolektif. (2014). Sosyal Medyanın ABC’si. İstanbul: Alfa Yayınları
-Sevinç S. (2015) Pazarlama İletişiminde Sosyal Medya İstanbul: Optimist
-Kahraman M. (2013). Sosyal Medya 101 2.0 İstanbul: Mediacat Yayınları
-Kırcova İ., Enginkaya E. (2015) Sosyal Medya Pazarlama İstanbul: Beta Yayınları
-Kawasaki G. (2015) Sosyal Medya Sanatı (çev: Mirel Benveniste) Mediacat Yayınları