| 1 | Explanation of historical development of marketing and marketing science |
| 2 | Describing the implications of Web 1.0, 2.0, 3.0 in the context of internet development and marketing communication |
| 3 | Transfer of integrated marketing communication and digital campaign planning process |
| 4 | Describe the transition from traditional to digital marketing |
| 5 | Marketing 3.0 and intuitive marketing concepts |
| 6 | Disclosure of consumer and changing consumer profiles and digital marketing strategies in the digital environment |
| 7 | Midterm |
| 8 | Disclosure of personalized marketing, artificial intelligence and data mining topics |
| 9 | SEO / SEA - Explanation of Search Engine Optimization and Advertisement No Files Found |
| 10 | Giving information about mobile marketing and mobile ad formats |
| 11 | Describe advertising and marketing methods in e-commerce |
| 12 | Describe marketing strategies in social media |
| 13 | Final Project Presentations |
| 14 | Final Project Presentations |
