Ders Planı

ISTANBUL AYDIN UNIVERSITY

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson plan / SOCIAL MEDIA

Lesson Information

Course Credit	2.0
Course ECTS Credit	3.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator	Assoc. Prof. (Ph.D.) NUR EMİNE KOÇ
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	Social media, which is an important area of new media, will be covered in historical, conceptual and theoretical dimensions. The effects of social media on media, economy, marketing and communication will be examined in details.
Course Content	The aim is to teach students usage areas, tools and facilities of social media practically.

Learning Outcomes

Know the structural, administrative and technical features in the process of transition from conventional media to new media.
Has knowledge in humanity and social sciences.
Knows the features of new media literacy.
Knows processes and developments specific to interactive and participatory new media culture.
Has advanced reading, thinking and analytical analysis skills that can critically evaluate new media content.
Has the ability to integrate professional and practical skills with new theoretical knowledge on new communication technologies.
Has the ability to analyze the effects of new media on social life, economy, culture and politics.
Designs and implements media for content delivery and distribution for digital platforms.
Studies harmoniously and efficiently in groups and/or individually.
Examines research and development projects with a critical approach in order to find solutions for the problems in new media field.
Keeps an eye on the progress in science and technology.
Follows the local, regional, national and international agenda and evaluates it critically.
Conveys topics related to new media to experts and non experts in an efficient and accurate manner with written, oral or visual communication methods.
Communicates to his/her colleagues in new media field by means of using a foreign language.
Has the competence to develop new media projects.
Abstract and concrete concepts; turns it into creative thinking, innovative and original works.
Plans and manages professional events.
Has technical awareness
Has a sense of responsibility for professional and ethical values.

Weekly Course Subjects

1	Definition of media concept.
2	Explanation of media functions.
3	Describing technology in the globalization process and communicating information about how to transform and transform media.
4	The process of technology and new media in globalization process.
5	Explain the difference between new media and social media concepts.
6	Describing the differences between social media and traditional media, focusing on the features of social media.
7	Transmission of information about social networks emerging from social media.
8	Explanation of social media strategies.
9	Midterm Exam
10	Discussion of how social occasions are used in strategies.
11	Social media strategies and current examples.
12	Giving information about integrated communication in social media.
13	Final Project Presentations
14	Final Project Presentations

Resources

-Yengin, Deniz, Sosyal Medya Araştırmaları, Paloma Yayınları, 2015.
-Kara, Tolga, ve Özgen, Ebru. Sosyal Medya, İstanbul: Beta yayınları, 2012.
-Fuchs, Christian, Social Media: A critical introduction, Sage Publications, 2014.

EUA Kurumsal Öz değerlendirme Programı İzleme Raporu