Lesson plan / DIGITAL ENTREPRENEURSHIP

Lesson Information

Course Credit 2.0
Course ECTS Credit 4.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Programme Elective
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? S
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course In the course; the types of entrepreneurship in digital sectors, the principles of entrepreneurship, the theory of entrepreneurship, innovation, utilization of technology in enterprise, crisis management.
Course Content Course Content Topics of entrepreneurship in digital sectors, principles of entrepreneurship, theory of entrepreneurship, innovation, exploitation of technology in the enterprise, equipment acquisition in crisis management.

Weekly Course Subjects

1Introduction course
22 Basic concepts about entrepreneurship and entrepreneurship
33 New economy and entrepreneurship No Files Found
44 Creativity and Innovation No Files Found
55 Basic concepts about digital entrepreneurship and digital entrepreneurship
66 Digital entrepreneurial precaution & digital entrepreneurship system / ecosystem No Files Found
77 Midterm Exam No Files Found
88 Business plan and business for digital enterprise No Files Found
99 Electronic commerce (B2B, B2C, etc.) & online marketing No Files Found
1010 Intellectual and industrial property rights No Files Found
11Final Project Presentations No Files Found
12Final Project Presentations No Files Found
13Final Project Presentations No Files Found
14Final Project Presentations No Files Found

Resources

-Belen E. (2012) Girişimciliğin Altın Kuralları. İstanbul: Optimist
-Osterwalder A. Pigneur Y. (2012) İş Modeli Üretimi (çev: Levent Göktem). İstanbul: Optimist
-Dorf B., Blank S. (2014) Girişimcinin El Kitabı. İstanbul: Boyut
-Harvard Business Essentials (2015). Yöneticinin El Kitabı(çev: Ümit Şensoy). İstanbul: İş Bankası Kültür Yayınları
-Ünsal S. (2013) Girişimcilik 101. E-kitap
-Ünsal S. (2013) Silikon Vadisi ve Girişimcilik. E-kitap
-Ünsal S. (2014) Dijital Girişimcilik Rehberi. E-kitap