Ders Planı

Lesson Information

Course Credit	2.0
Course ECTS Credit	3.0
Teaching Language of Instruction	Türkçe
Level of Course	Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator	Instructor (Ph.D.) ZEYNEP YILDIRIM SÖNMEZ
Instructor (s)	Instructor (Ph.D.) ZEYNEP YILDIRIM SÖNMEZ
Course Assistant

Purpose and Content

The aim of the course	Aim of this course is to recognize of the discipline of public relations oriented concepts as a form of communication and to describe the forms of operations of public relations.
Course Content	Definition of Public Relations and Public Relations Combination; Historical Development of Public Relations, Public Relations's Being a Profession and Basic Principles; Organization of Public Relations Activities, In Company Public Relations, Research in Public Relations, Campaign Planning inPublic Relations, Implementation in Public Relations; Evaluation in Public Relations; Media Tools Which Are Used in Public Relations and Media Relations, Case Studies and Solutions.

The aim of the course

Aim of this course is to recognize of the discipline of public relations oriented concepts as a form of communication and to describe the forms of operations of public relations.

Course Content

Definition of Public Relations and Public Relations Combination; Historical Development of Public Relations, Public Relations's Being a Profession and Basic Principles; Organization of Public Relations Activities, In Company Public Relations, Research in Public Relations, Campaign Planning inPublic Relations, Implementation in Public Relations; Evaluation in Public Relations; Media Tools Which Are Used in Public Relations and Media Relations, Case Studies and Solutions.

Learning Outcomes

To have knowledge related to the office management at a basic level.
To implement executive assisstant's duties and responsibilities.
To follow the flow of documents inside and outside of the corporation.
To have the knowledge related to the employer-employee relations, social security and responsibilities.
To prepare the professional correspondence.
To have the knowledge related to the principles of protocol and implement them in the organization.
To have the knowledge of professional ethics.
To implement filing and archiving techniques.
To analyze, to interpret and to evaluate the knowledge related to office management.
To be able to communicate personal and organizational.
To represent the organization and to implement the rules of protocol.
Has a sufficient level of foreign language.
To arrange inter-department meetings, to set an agenda and to prepare report.
To do mathematical operation and to do operations related to logic.
Fast touch typing.
To prepare official correspondence in computer.
To do pre-accurancy operations.
To perform given duties and responsibilities in the best way.
To take responsibility to solve faced problems in the organization as a team member.
To use time efficiently in organizational activities.
Arranging successful meetings.
To evaluate owned knowledge and skills critically.
To make decision and to take initiative within the frame of their authorization.
To be able to use software and information and communication technologies at least at the Europe Computer Using Licence basic level.
To be able to speak in a foreign language.
To transfer ideas related to office management and executive assisstantship in verbal and non-verbal communication way at the level of owned basic knowledge and skill.
To use office machines.
Fast touch typing
To represent the organiziation and the executive.
To handle and to file official correspondence.
To have the knowledge related to filing and archiving techniques.
Speaks a foreign language well

Weekly Course Subjects

1	marketing and communication, definition of public relations
2	buying behavior and marketing communications,
3	marketing research and planning
4	The concept of public relations and branches of public relations
5	Combination of Public Relations
6	Examination of basic concepts related to public relations
7	Examination of concepts mixed with public relations concepts
8	event management, sponsorship
9	midterm exam
10	corporate public relations, marketing-based public relations
11	corporate communication and public relations
12	profile of a communicator who will work in the public relations field
13	In Company Public Relations
14	Public relations and media relations

Resources

1- Public Relations in Organizations, Dilaver Tengilimoğlu, Yüksel Öztürk

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources