Our vision is to be a research center that closely follows developments in science and technology in the field of new media, produces high-quality research through international scientific collaboration, and aims to become one of Turkey's leading academic reference centers in this field.

Our mission is to conduct scientific and applied research in the field of new media; to examine the dynamics of social media, social networks, and digital platforms through scientific methods; and to share the resulting findings with the public and the academic community through qualified reports and articles.