​As YMUAM, the following core values guide us in carrying out our work:

Scientific Rigor: Commitment to scientific method and ethical principles in research and practice

Innovation: Close monitoring of technological and theoretical developments in new media

Collaboration: A culture of joint work with national and international institutions and researchers

Social Benefit: Sharing generated knowledge in ways that contribute to academia and society

Contribution to Education: Providing academic support to the development of undergraduate and graduate programs

Guided by these values, we continue to build a high-quality and sustainable research culture in the field of new media.