The Istanbul Aydın University New Media Application and Research Center (YMUAM) was established to closely follow developments in science and technology in the field of new media and to carry out high-quality, applied research through international scientific collaboration. The Center aims to examine the dynamics of social media, social networks, and digital platforms through scientific methods, and to share its findings with the academic community and the public through qualified reports, articles, and publications.

In line with this, YMUAM organizes conferences, workshops, seminars, and scientific meetings. Through its VRLab, the Center also develops technologies that provide virtual representation of reality in the field of digital communication, contributing to the training of the new media experts of the future.