Ders Planı

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson plan / E-TRADE

Lesson Information

Course Credit	3.0
Course ECTS Credit	4.0
Teaching Language of Instruction	İngilizce
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Faculty Elective
Mode of Delivery	Distance Learning
Does the course require compulsory or optional work experience?	F
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	Bu ders, müşterileri ve tedarikçileri bir araya getiren bir platform olan çevrimiçi pazarda ticaret ve iletişim becerilerinin geliştirilmesine yardımcı olacaktır.
Course Content	* Doğrudan ve dolaylı ticaret ihtiyaçları ve farklılıkları * B2C, B2B, C2C ve B2B2C modelleri * Yerel ve Uluslararası örnekler ve vaka çalışmaları * Çevrimiçi ticaret pazarı, ürün, hizmet, meslek / uzmanlık ve para değişim platformu ile ilgili olacaktır. * Pazarlama stratejileri

Learning Outcomes

Comprehend the fundamental concepts and theories of business administration science.
Analyze the relationships between fundamental concepts and theories of business administration science.
Illustrate the theoretical frame drawn from business operations.
Comprehend the context of the underlying cases of national and international business administration.
Describe cause-effect relationships in the context of cases covered by national and international business administration cases.
Synthesis information on popular issues related to business administration.
Comprehend the role of business in the operation of global and national economic systems.
Analyze the effect and the contributions of external stakeholders to the relationships between business organizations.
Analyze comments the power and benefit relationship between internal stakeholders.
Synthesis social and technical dimensions based on the integration between business operations.
Use creative, innovative and analytical thinking skills to solve business administration problem.
Use modern methods and technologies of business administration in the business environment.
Behave as a leader or follower when necessary.
Act as a team player to operate and to make a decision in business organizations.
Analyze data about business administration issues by qualitative and quantitative techniques.
Organise the business operations with an entrepreneurial spirit.
Solve business problems quickly and effectively in the national and global competition environment and uses initiative.
Develop innovative and creative projects for industry by using the accumulation of knowledge and skills.
Keep up to date the accumulation of knowledge and skill by following developments in the economics and business administration issues.
Closely follow the developments that may occur in the business profession.
Develop the planning, organisation, operation, coordination and auditing functions of the business management.
Develop the operations to comply with the structure of a business organization.
Adopt their way of behavior that will ensure compliance with the new conditions as parallel to changes in business administration.
Communicate actively and constantly with other stakeholders in business administration profession.
Solve problems by using advanced level of information technology.
Use English language to communicate effectively and fluently.
Act in accordance with moral and ethical concepts related to business administration.
Analyze the relationships between business organization and stakeholders.
Apply the innovative and creative thinking in the business administration fields.
Become conscious intended for the universality of democracy and human rights of the business environment, organizational justice, socio-cultural values in the way of business administration, and the environmental issues.

Weekly Course Subjects

1	Overview of E-Trade Course
2	Revolution of E-trade
3	E-Commerce Business Models and Concepts
4	E-Commerce Infrastructure and Building an E-Commerce Presence
5	E-Commerce Marketing and Advertising Concepts
6	Social, Mobile, and Local Marketing
7	Ethical and Social issues in E-commerce
8	Political Issues in E-Commerce and revision for mid-term Exam
9	Mid-term Exam
10	Online Retailing and Services, and assignment presentations
11	Online Content and Media
12	Customer experience and problems on omni-channel
13	Social Networks, Auctions, and Portals, and assignment presentations
14	B2B E-Commerce: Supply Chain Management and Collaborative Commerce, and assignment presentations

Resources

•Instructor professional and entrepreneurial experience and knowledge base
•Big 4 (Deloite, PwC, EY, KPMG) and local audit and consultancy company research
•Sector Associations Reports

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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