Lesson plan / CONSUMER BEHAVIOR

Lesson Information

Course Credit 3.0
Course ECTS Credit 6.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Compulsory
Mode of Delivery Distance Learning
Does the course require compulsory or optional work experience? Z
Course Coordinator Prof. Dr. İLKAY KARADUMAN
Instructor (s) Prof. Dr. İLKAY KARADUMAN
Course Assistant

Purpose and Content

The aim of the course This course aims to provide students a more comprehensive view regarding final consumers. It teaches to look deeper into consumers’ world by focusing on the psychological, sociological and cultural aspects of consumption.
Course Content Moving from micro to macro topics, perception, learning, motivation, personality and lifestyle, attitudes, identities, decision making mechanisms and social and cultural interactions of consumers are the main topics of this course. Different dimensions of consumption before, during and after purchasing are investigated.

Weekly Course Subjects

1Buying Having Being: An Introduction to Consumer Behavior
2Consumer and Social Well-Being
3Perception
4Learning and Memory
5Motivation and Affect
6The Self: Mind, Gender and Body
7Personality Life Style and Values
8Attitudes and Persuasive Communications
9Midterm
10Attitudes and Persuasive Communications
11Decision Making
12Decision Making
13hw presentations
14Review of the Semester

Resources

Solomon, M.R. (2014), Consumer Behavior: Buying, Having, and Being, New Jersey: Pearson Education

Schiffman and Wisenblit (2015) Consumer Behavior, 4th Ed. New Jersey: Pearson Education