Lesson plan / INTRODUCTION TO BUSINESS

Lesson Information

Course Credit 3.0
Course ECTS Credit 5.0
Teaching Language of Instruction İngilizce
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Compulsory
Mode of Delivery Distance Learning
Does the course require compulsory or optional work experience? Z
Course Coordinator Assist. Prof. Dr. BURCU AYDIN KÜÇÜK
Instructor (s) Assoc. Prof. (Ph.D.) BEKİR EMRE KURTULMUŞ
Course Assistant

Purpose and Content

The aim of the course In this course, it aims that students can absorb fundamental concepts in the business field.
Course Content The course providing specialized and supportive skills to the main field presents to a business vocabulary and advance critical and analytical thinking in solving business issues. Business is viewed first by examining national and global factors in the external environment that influence its development, followed by an exploration of its internal organization. Students will analyze major issues associated with the management functions of marketing, strategy, finance, accounting, human resources, information systems, and operations. In addition, this course allows students to discuss business ethical issues and social responsibility as well as explore opportunities and challenges with some business analyses technics. Therefore, the goal of this course is to examine both internal and external environment of business and all business functions that is defined the relationship among them. We will do so by taking particular themes that illustrate how business continues its life and survive in the process.

Weekly Course Subjects

1Basic concepts of business
2Business environment
3Types of business
4Types of business
5Doing in Global market
6Demanding Ethical and Socially Responsible Behavior
7Management in the Business
8Human Resources Management in the Business
9Production and Operations Management
10Midterm week
11Sales and Marketing in the Business
12Account and Financial Management
13Review all business functions and their interrelations
14End-of-term evaluations

Resources

1) Gareth R. Jones, Introduction to Business, McGraw-Hill/Irwin, 2011.