Ders Planı

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator	Assoc. Prof. (Ph.D.) BURÇİN KAPLAN
Instructor (s)	Prof. Dr. İLKAY KARADUMAN
Course Assistant

Purpose and Content

The aim of the course	Marketing Research introduces the concepts of market research through the marketing management approach.
Course Content	What is Marketing, Marketing Mix and Marketing Research, Business and Marketing Intelligence, Applied and Basic Marketing Research, The Scientific Method, Developing and Implementing a Marketing Strategy, Marketing Research in Practice, Data Warehousing, Marketing Decision Support Systems, Information from Respondents: Survey Methods, Attitude Measurement, Designing the Questionnaire, Contemporary Applications of Marketing Intelligence, Review

The aim of the course

Marketing Research introduces the concepts of market research through the marketing management approach.

Course Content

What is Marketing, Marketing Mix and Marketing Research, Business and Marketing Intelligence, Applied and Basic Marketing Research, The Scientific Method, Developing and Implementing a Marketing Strategy, Marketing Research in Practice, Data Warehousing, Marketing Decision Support Systems, Information from Respondents: Survey Methods, Attitude Measurement, Designing the Questionnaire, Contemporary Applications of Marketing Intelligence, Review

Learning Outcomes

Comprehend the fundamental concepts and theories of business administration science.
Analyze the relationships between fundamental concepts and theories of business administration science.
Illustrate the theoretical frame drawn from business operations.
Comprehend the context of the underlying cases of national and international business administration.
Describe cause-effect relationships in the context of cases covered by national and international business administration cases.
Synthesis information on popular issues related to business administration.
Comprehend the role of business in the operation of global and national economic systems.
Analyze the effect and the contributions of external stakeholders to the relationships between business organizations.
Analyze comments the power and benefit relationship between internal stakeholders.
Synthesis social and technical dimensions based on the integration between business operations.
Use creative, innovative and analytical thinking skills to solve business administration problem.
Use modern methods and technologies of business administration in the business environment.
Behave as a leader or follower when necessary.
Act as a team player to operate and to make a decision in business organizations.
Analyze data about business administration issues by qualitative and quantitative techniques.
Organise the business operations with an entrepreneurial spirit.
Solve business problems quickly and effectively in the national and global competition environment and uses initiative.
Develop innovative and creative projects for industry by using the accumulation of knowledge and skills.
Keep up to date the accumulation of knowledge and skill by following developments in the economics and business administration issues.
Closely follow the developments that may occur in the business profession.
Develop the planning, organisation, operation, coordination and auditing functions of the business management.
Develop the operations to comply with the structure of a business organization.
Adopt their way of behavior that will ensure compliance with the new conditions as parallel to changes in business administration.
Communicate actively and constantly with other stakeholders in business administration profession.
Solve problems by using advanced level of information technology.
Use English language to communicate effectively and fluently.
Act in accordance with moral and ethical concepts related to business administration.
Analyze the relationships between business organization and stakeholders.
Apply the innovative and creative thinking in the business administration fields.
Become conscious intended for the universality of democracy and human rights of the business environment, organizational justice, socio-cultural values in the way of business administration, and the environmental issues.

Weekly Course Subjects

1	What is Marketing, Marketing Mix and Marketing Research
2	Business and Marketing Intelligence
3	Basic and Applied Marketing Research
4	The Scientific Method
5	Developing and Implementing a marketing strategy
6	Marketing Research in Practice
7	Data Warehousing
8	Marketing Decision Support Systems
9	Mid-term exam
10	Information from Respondents: Survey Methods
11	Attitude Measurement
12	Designing the Questionniare
13	Case Studies in Marketing Research
14	General review

Resources

1.Burns&Bush - Marketing Research
2.Edward L. Hester, Sucessful Marketing Research, John Wiley&Sons and Lecture Notes

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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