Lesson plan / STRATEGIC MANAGEMENT

Lesson Information

Course Credit 3.0
Course ECTS Credit 8.0
Teaching Language of Instruction İngilizce
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Compulsory
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? Z
Course Coordinator Prof. Dr. AKIN MARŞAP
Instructor (s) Assoc. Prof. (Ph.D.) BEKİR EMRE KURTULMUŞ|Prof. Dr. AKIN MARŞAP
Course Assistant

Purpose and Content

The aim of the course The goal of the lesson is to teach the fundamentals of how to manage organizations strategically.
Course Content The lesson covers the various components of strategy formulation, implementation and evaluation.

Weekly Course Subjects

1Strategic Management for Competitive Advantage
2External Analysis: Identify Opportunities and Threats
3Internal Analysis: Identify Distinctive Competencies
4Functional Level Strategies
5Business Level Strategies
6Corporate Level Strategies
7Strategy Implementation in Single Industries
8Strategy Implementation in Multiple Markets
9Midterm Exam
10Strategic control procedures
11Evaluation of the strategies
12The history of strategic management
13International strategies
14Final-exam

Resources

1- Charles W.L Hill and Gareth R. Jones, Strategic Management: An Integrated Approach, 8th edition without the cases, Houghton Mifflin, 2008

2- Akin Marsap, Contemporary Strategic Governance, Nobel Pub., Istanbul, 2018.
3-Kadri Mirze, Hayri Ülgen, Stratejik Yönetim, Literatür Yayıncılık, 2005.