Ders Planı

Lesson Information

Course Credit	3.0
Course ECTS Credit	4.0
Teaching Language of Instruction	İngilizce
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Programme Elective
Mode of Delivery	Blended (face-to-face & Distance Learning)
Does the course require compulsory or optional work experience?	S
Course Coordinator	Instructor REZA BİLGİN
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	The most important function that brings institutions to the future is the ability to produce innovation and business. The course aims to teach students how to solve problems by triggering entrepreneurial spirit, solving problem by solving problems in institutions, finding atomic solutions in a simple and agile way and applying them in small model, testing, measuring, solving problems with feedbacks, aims to raise awareness of talent. In doing so, entrepreneurial spirit aims to get the basic infrastructure for value proposition, customer segments, access channels, customer relationships, income items, key resources, key activities, key business partners and cost model.
Course Content	This course is an introductory course to business modeling and development work, from the idea, the problem and the innovation. Knowledge, experience, error, and lessons for practitioners with ideas and entrepreneurial spirit.

The aim of the course

The most important function that brings institutions to the future is the ability to produce innovation and business. The course aims to teach students how to solve problems by triggering entrepreneurial spirit, solving problem by solving problems in institutions, finding atomic solutions in a simple and agile way and applying them in small model, testing, measuring, solving problems with feedbacks, aims to raise awareness of talent. In doing so, entrepreneurial spirit aims to get the basic infrastructure for value proposition, customer segments, access channels, customer relationships, income items, key resources, key activities, key business partners and cost model.

Course Content

This course is an introductory course to business modeling and development work, from the idea, the problem and the innovation. Knowledge, experience, error, and lessons for practitioners with ideas and entrepreneurial spirit.

Learning Outcomes

Comprehend the fundamental concepts and theories of business administration science.
Analyze the relationships between fundamental concepts and theories of business administration science.
Illustrate the theoretical frame drawn from business operations.
Comprehend the context of the underlying cases of national and international business administration.
Describe cause-effect relationships in the context of cases covered by national and international business administration cases.
Synthesis information on popular issues related to business administration.
Comprehend the role of business in the operation of global and national economic systems.
Analyze the effect and the contributions of external stakeholders to the relationships between business organizations.
Analyze comments the power and benefit relationship between internal stakeholders.
Synthesis social and technical dimensions based on the integration between business operations.
Use creative, innovative and analytical thinking skills to solve business administration problem.
Use modern methods and technologies of business administration in the business environment.
Behave as a leader or follower when necessary.
Act as a team player to operate and to make a decision in business organizations.
Analyze data about business administration issues by qualitative and quantitative techniques.
Organise the business operations with an entrepreneurial spirit.
Solve business problems quickly and effectively in the national and global competition environment and uses initiative.
Develop innovative and creative projects for industry by using the accumulation of knowledge and skills.
Keep up to date the accumulation of knowledge and skill by following developments in the economics and business administration issues.
Closely follow the developments that may occur in the business profession.
Develop the planning, organisation, operation, coordination and auditing functions of the business management.
Develop the operations to comply with the structure of a business organization.
Adopt their way of behavior that will ensure compliance with the new conditions as parallel to changes in business administration.
Communicate actively and constantly with other stakeholders in business administration profession.
Solve problems by using advanced level of information technology.
Use English language to communicate effectively and fluently.
Act in accordance with moral and ethical concepts related to business administration.
Analyze the relationships between business organization and stakeholders.
Apply the innovative and creative thinking in the business administration fields.
Become conscious intended for the universality of democracy and human rights of the business environment, organizational justice, socio-cultural values in the way of business administration, and the environmental issues.

Weekly Course Subjects

1	Introduction and Course Introduction
2	Developing Ideas, Problem and Solution
3	Product (MVP) and Market, Scaling and Growing
4	Lean Startup (Lean Startup)
5	Waterfall vs Agile & Lean business development
6	Business Canvas (Business Canvas)
7	MID-TERM EXAM
8	Examples of business canvas with different strategies
9	Evaluation of SWOT and Business models
10	Business Canvas cases of companies
11	Business plan
12	Feasibility
13	Term paper presentations
14	Term paper presentations

Resources

1. Google account (Google Groups and sharing)
2. Twitter account (Sharing and following cool hunter and influencers)
3. Linkedin account (Internship, business networking, partime work)
4. “Running Lean, by Ash Maurya”, “Lean Startup, by Eric Ries”, “Business Model generation, by Alexender Osterwalder & Yves Pigneur” textbooks will be make use of in lecture
5. Additional teaching notes and copies of slides used during the lectures will be provided to the students through the home page of the course.

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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