Lesson plan / MASS COMMUNICATION THEORIES

Lesson Information

Course Credit 2.0
Course ECTS Credit 3.0
Teaching Language of Instruction Türkçe
Level of Course Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle
Type of Course Compulsory
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? Z
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course To introduce students who are starting Radio ve TV Programming with “communication”, mass communication concept and theories.
Course Content Communication, items in communication, mass communication, mainstream and critical approaches Communication model’s ofLasswell, Shannon and Weaver, Shramm, Gerbner, Newcomb Silence of Spiral, Agenda-setting Theory, Desire-Satisfaction Theory, Gatekeeper, opininon leader concepts

Weekly Course Subjects

1Definition communication concept
2Items in communication process I (Source, message, channel, receiver)
3Items in communication process I (Coding, decoding, relations framework, reflection, noise, echo, selective perception)
4Communication types (Non-verbal communication, written communication), according to participants in the process of communication types (internal communication, interpersonal communication, intergroup communication)
5Definition of mass communication concept
6General framework for theories of mass communication. Mainstream and Critical Approaches
7To analyse Critical Approaches
8Lasswell’s Model and Shannon and Weaver’s Model
9George Gerbner’s communication theory, Cultivation Theory
10ABX Balance Model, Co-Orientation Approach
11Shramm’s mass communication theory
12Gatekeeper and opinion leader concepts, Agenda-setting Theory
13Spiral of Silence, Hypodermic Needle Theory, Desire- Satisfaction Theory
14Culture concept

Resources

1-Yaylagül, L. (2008). Kitle İletişim Kuramları Egemen ve Eleştirel Yaklaşımlar, Ankara: Dipnot Yayınları,sharing classes notes
Partner 1
Partner 2
Partner 3
Partner 4
Partner 5
Partner 6
Partner 7
Partner 8
Partner 9
Partner 10
Partner 11
Partner 12
Partner 13
Partner 14
Partner 15
Partner 16
Partner 17
Partner 18