Ders Planı

CLASS 3

CLASS 4

Lesson plan / ADVERTISING AND APPLICATIONS

Lesson Information

Course Credit	1.0
Course ECTS Credit	4.0
Teaching Language of Instruction	Türkçe
Level of Course	Associate's Degree, TYYÇ: Level 5, EQF-LLL: Level 5, QF-EHEA: Short Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator
Instructor (s)	Instructor NESLİHAN BULUT
Course Assistant

Purpose and Content

The aim of the course	Students will learn the basic concepts of the ad campaign and production çalışmlarını learn theory and practice. Advertising sektünde also provide the opportunity to work for the hardware
Course Content	Concepts of advertising and advertising, and corporate decisions are examined. History, function, marketing, media research, creative advertising types of comparative advertising by examining the students to prepare plans and advertising campaigns are examined.

Learning Outcomes

students,Communication Science subjects will have sufficient infrastructure.
Contact areas will have the theoretical and practical knowledge
Identify problems in the field of communications.
Establish cause and effect relationships between events in this area is covered by the cases.
Contact the appropriate analytical methods for the solution of problems, selects and applies modeling techniques
Used information from the business environment related to the field and profession.
Related to the field of physical environment, equipment and technologies, recognize,
All tools and equipment related to the department uses and protects by maintaining
Engage in and make decisions in terms of communication and media acts as a team player.
Ability to use communication uses computer software.
Makes the result of self-evaluation and removes applications
Individual and multi-disciplinary teams to work effectively and take responsibility.
Related to the field of technical and vocational activities, manages the complex and unpredictable situations
Completes the job and began to encounter a potentially complex cases produces solutions
Access to information and research resource for this purpose uses yapar.Veri bases and other information resources.
Posted manages and evaluates its own success.
Area and will follow current developments related to the profession.
Related to the field of knowledge, skills and competencies constantly updates and improves the awareness of life-long learning.
Communicate effectively in oral and written Turkish.
Basic level uses information and communication technologies in conjunction with computer software.
Track and field in the information, use and level of contact at all with his colleagues has at least one foreign language skills.
Follow new developmenst in the field.
Project management, business applications, communication applications, awareness of the legal consequences of the winner.
Adheres to the ethical values related to the field.
Social security rights, environmental protection has sufficient knowledge and awareness.
Job plans and manages the activities of
Radio and Television programming issues is inspired by the innovative and creative ideas, develops and implements as needed.
Develop new program issues and apply these.

Weekly Course Subjects

1	What is communication, communication process, how goes? Marketing and Advertising and marketing mix is, What are the characteristics of the ad?
2	Consumer patterns and the target audience
3	What is the concept of 5m? Advertising is why? Aida naidas models or ad above review
4	4 type of ad, the ad functions, ad types, ad Classification
5	Advertising media, advertising, how is transferred to the target?
6	Campaign. The making of an ad campaign
7	Research and situation analysis
8	Determine the objectives of the Campaign
9	MID-TERM EXAM
10	Ad campaigns based Creative Strategies. The research, thought, practice
11	Television advertising film production process
12	Script, storyboard, animatic, fotoboard
13	Scenario studies on the evaluation sample
14	Scenario studies on the evaluation sample

Resources

1-ADVERTISING (MÜGE ELDEN, FÜSUN KOCABAŞ)
TELEVISION ADVERTISING (DR. AYDIN ZİYA ÖZGÜR

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources