The Business Management (Turkish) Undergraduate Program has been designed with a contemporary educational approach that aims to educate individuals who not only learn about the business world theoretically, but also understand it, interpret it, and manage it. While the program provides students with a strong academic foundation in the core areas of business management such as management, accounting, finance, marketing, human resources, and entrepreneurship, it also supports them with applied courses, project studies, and case analyses that prepare them for real business life. In today’s rapidly changing business environment, graduates are expected not only to possess knowledge, but also to be able to make sound decisions, analyze data, foresee opportunities, and manage uncertainties. Our program offers an educational approach that is centered on developing these competencies. The curriculum, which focuses on the structure of the Turkish economy and the dynamics of the business world, enables students to become individuals who are familiar with local markets, closely follow industry developments, and play an active role in the national business environment. At the same time, the program provides a perspective that closely follows developments in the global business world and supports students in gaining insight into international markets.
With its structure that promotes an entrepreneurial culture, the Business Management (Turkish) Program encourages students to develop their own business ideas, produce projects, and bring innovative perspectives to the business world. Our graduates complete the program with the qualifications necessary to build strong careers in public and private sector organizations, industrial and commercial companies, banks, consulting firms, and the entrepreneurial ecosystem. The Business Management (Turish) Undergraduate Program aims to contribute to the development of a generation that not only follows the business world, but also shapes it.
