Ders Planı

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator	Assoc. Prof. (Ph.D.) AYTEN ÖVÜR
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	The aim of this course is to develop students' understanding of strategic communication concepts and their ability to effectively use social media tools; and to equip institutions and organizations with the competence to plan, manage, and evaluate their messages in the digital environment.
Course Content	The course covers strategic communication theories, the structure and functioning of social networking platforms, digital communication tools, content creation and sharing, crisis communication, social media analytics, and measurement methods. Additionally, case studies and applied projects aim to provide students with practical experience.

Learning Outcomes

Have advanced theoretical and practical knowledge in mathematics and computer science.
Gain an in-depth knowledge on Computer Science including computer programming, word processing, database functions, accessing the internet and softwares.
Possess the knowledge of advanced research methods in mathematics-computer field.
Possess theoretical and practical knowledge in mathematics, computation and computer science.
Define computer programming, word processing, data functions, internete access and software programs.
Describe advanced research methods in the field of Mathematics-Computer Science.
Evaluate and interpret data using the knowledge and skills gained in the fields of mathematics and computer science.
Identify, define and analyze problems in the fields of mathematics and computer science; develop solutions based on research and evidence.
Identify, define and model mathematics, computation and computer science problems; select and apply appropriate analysis and modeling methods for this purpose.
Design and apply interactive experimental environments to get the definitions and first solutions of the problems of computer science and computer science and evaluate these environments.
Having the discipline of mathematics, understand the operating logic of the computer and gain the ability to think based on account.
Perform all phases of life cycle in computer based systems.
Work effectively as an individual and as a team member to solve problems in the areas of mathematics and computer science.
Have the ability to act independently, use initiative and creativity.
Work effectively either individually or in multidisciplinary teams.
Evaluate advanced knowledge and skills in the field with a critical approach.
Follow current developments about the awareness of the necessity of continuous professional development and information and communication technologies.
Have the consciousness of the necessity of lifelong learning and continuously develop professional knowledge and skills.
Use the time effectively in the process of getting the conclusion with analytical thinking ability.
Have at least one foreign language knowledge and the ability to communicate effectively in Turkish, verbally and in writing.
Be aware of the effects of information applications on individual, institutional, social and universal dimensions and have the awareness about entrepreneurship, innovation.
Have the awareness of professional and ethical responsibility and legal consequences of information applications
Use the knowledge about the field for the benefit to society.

Weekly Course Subjects

1	Introduction to Strategic Communication
2	Communication Theories and Models
3	Corporate Communication Strategies
4	Structure and Functioning of Social Media Platforms
5	Target Audience Analysis and Message Design
6	Content Creation and Sharing Techniques
7	Digital Marketing and Social Media Management
8	Crisis Communication and Management
9	Midterm Exam
10	Social Media Analytics and Measurement
11	Campaign Planning and Implementation
12	Evaluating Communication Performance
13	Case Studies and Applied Projects
14	Final Exam

Resources

1. Çınarlı, İnci.(2013) Stratejik İletişim Yönetimi, 2. bs.: Beta.

2. Akdaş, Cangül ve Başbuğ Bengü, (2025). Yeni Medyanın Anatomisi: Dijital İletişim Çağının Kodları, Sarmal Kitabevi.
3- Yılmazer, A. (2025). Görsel Boyutlarıyla Kurumsal İletişim ve Stratejik İletişim, Seçkin Yayıncılık.
4- Cumhurbaşkanlığı İletişim Başkanlığı (2025). Yeni Medyada Kriz İletişimi Rehberi, Cumhurbaşkanlığı İletişim Başkanlığı Yayınları.
5- Cumhurbaşkanlığı İletişim Başkanlığı (2025). Stratejik İletişimde Yeni Akımlar, Cumhurbaşkanlığı İletişim Başkanlığı Yayınları.
6- Cumhurbaşkanlığı İletişim Başkanlığı (2025). Stratejik İletişim Terimleri Sözlüğü, Cumhurbaşkanlığı İletişim Başkanlığı Yayın
7- Uğurlu, S. (2025). Yeni Medyada Stratejik İletişim Yönetimi, Beta Yayınevi: Ankara.
8- Gül Türk, D. (2022). (Ed). Sosyal MEdyada Marka ve İtibar Yönertimi, Nobel: Ankara.
9- Kuş, O. (2016). İçerik Pazarlama Stratejileri: Dijital dünyada marka ve hikaye yaratma stratejileri, Pales Yayınları.
10-Peltekoğlu Balta, F. (2007). HAlkla İLişkiler Nedir? Beta: Ankara.

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources