The Economics and Finance (English) Undergraduate Programme values engagement with employers and sectoral partners to support students in integrating theoretical knowledge with practical application. Through interactions with stakeholders in banking, financial services, the real sector, and consultancy, the programme aims to enhance students’ professional awareness and employability via internship opportunities, career events, seminars, and guest speaker activities. External stakeholder feedback is utilised in curriculum updates, strengthening the practical orientation of the programme, and improving the alignment between programme learning outcomes and sectoral expectations. This engagement contributes to sustaining the programme’s relevance, strengthening students’ career readiness, and supporting university–industry cooperation.