Lesson plan /

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator Assoc. Prof. (Ph.D.) AYTEN ÖVÜR
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course This course aims to understand the characteristics of new media that have emerged due to developing technologies and to use new media efficiently. It focuses on basic software and hardware concepts, mass communication and personal communication technologies, computer networks, the Internet, efficient use of office software, and newly emerging broadcasting technologies.
Course Content The aim is to help students adapt to new media and advertising platforms created by developing technology. Within this framework, the main goal is to prepare young communication professionals for new media environments in terms of software, technology, and administration. Today, even television—which is still the most popular medium—has become watchable through different platforms, showing that in the future all media will be accessible in various ways and that broadcasting practices will change and develop through these technologies. At this point, educating communication students with knowledge of new technologies enables them to keep up with the transformation of media.

Weekly Course Subjects

1Introduction – Mass Communication Media
2Basic Concepts, Blog, Determining Blog Topics, Basic Internet Concepts
3Internet and the Information Age, Technical Infrastructure of New Media, Elements Enabling New Media
4History of New Media, Advantages and Disadvantages of New Media Compared to Traditional Media, Virtual Reality Environments, Computer Games and Their Types
5Concept of Prosumption (Production–Consumption), Time–Space in Virtual Environments, Distance and Contact Relations
6Computer Games and Their Types
7Concept of Prosumption (Production–Consumption), Time–Space in Virtual Environments, Distance and Contact Relations
8Characteristics of New Media, Importance of New Media, Innovations Brought by New Media
9Social Media, New Media and Society
10Midterm Exam
11E-Commerce, New Media Advertising, Mobile Communication, Mobile Broadcasting and Mobile Marketing
12Web 1.0 and Web 2.0, Rapid Formation of New Media as an Industry and Its Place in the World
13Relationship Between New Media and Traditional Media
14New Media Strategies, Relationship of New Media with Fundamental Fields

Resources

Alankuş, Sevda (Ed.) (2008). New Communication Technologies and Media, Istanbul: IPS Communication Foundation Publications.

Binark, Mutlu (Ed.) (2007). New Media Studies, Istanbul: Dipnot Publications.

Bolter, Jay David & Richard Grusin (2000). Remediation: Understanding New Media, London: MIT Press.

Hansen, Mark B. N. (2004). New Philosophy for New Media, London: MIT Press.

Işık, Metin (Ed.) (2004). New Approaches in Media, Konya: Eğitim Publishing House.

Lister, Martin; Jon Dovey; Seth Giddings; Iain Grant; Kieran Kelly (2008). New Media: A Critical Introduction (2nd ed.), London: Routledge.

Lievrouw, Leah & Sonia Livingstone (Eds.) (2002). Handbook of New Media: Social Shaping and Social Consequences, London: Sage Publishing.
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