Ders Planı

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator	Assoc. Prof. (Ph.D.) AYTEN ÖVÜR
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	The aim of this course is to develop students' understanding of strategic communication concepts and their ability to effectively use social media tools; and to equip institutions and organizations with the competence to plan, manage, and evaluate their messages in the digital environment.
Course Content	The course covers strategic communication theories, the structure and functioning of social networking platforms, digital communication tools, content creation and sharing, crisis communication, social media analytics, and measurement methods. Additionally, case studies and applied projects aim to provide students with practical experience.

Learning Outcomes

Ability to have adequate knowledge in mathematics, physics, chemistry, and also textile engineering and technology subjects, and to apply the theoretical and practical engineering studies.
Ability to design administrative and work-flow organization, production planning, capacity balancing. Recognizing machines, facility, system and devices in related areas. Ability to identify complex machine, material, personal problems, and to present solution in textile production problems. Ability to discuss and comment about all kinds of textile problems.
Ability to take precautions for keeping production machines and facilities at full capacity in the production. Ability to design system, facility and operations of business, to keep active machines and devices, or to produce goods to meet the specific requirements under the compelling constraints and circumstances; by this purpose, ability to apply such modern design methods.
Ability to choose, use and develop the modern techniques, devices and information technologies that required in textile engineering applications.
Ability to investigate sample production, to comment the disruptions, to take remedy precautions, and becoming habits. Ability to be conscious of the usage and validity functions for textile products, and accordingly, to design and manufacture. Ability to utilize modern information Technologies.
Ability to conduct both individual and team work, and to communicate effectively
Ability to pay attention about not only what you told, but also what you are saying regarding to communicate with lower and upper level staff. Ability to be conscious of investigating the error, not the guilt, regarding to the problems. Ability to make reporting, presenting, cooperating with industrial establishments and being competent on Technical English with related to their own field.
Ability to be conscious of lifelong learning, to learn and apply the possibilities of reaching new information, to develop strategies and techniques for effective learning, to encourage critical thinking, creativity and objective thinking, to self-renew by following up-to-date information.
Sense of responsibility in general and professional ethics. Ability to know standards in general engineering, especially in textile, and act accordingly.
Ability to think and act innovative, entrepreneurial and forward thinking in production and application of textile engineering projects and renovations of enterprises.
Ability to conduct textile applications, both in product-based and production processes, from the view of principles regarding to be conscious and aware of harmless in human health and life, social, economic and environmental safety. Awareness of the legal consequences of various activities and solutions.
Ability to work effectively in interdisciplinary and multi-disciplinary teams and individual works.
Have the confidence to take responsibility
Sense of professional and ethical responsibility.
Awareness of the necessity of lifelong learning; ability to reach information, follow the latest developments in science and technology; ability to ensure self-renewal perpetually.
Ability to communicate efficiently both in oral and written ways in Turkish; knowledge of at least one foreign language.
Fullfill the national health enviremental and security rules and policies during the textile applications and productions
Be aware of the use and validity function of textile materials and fulfill the design and functions of production accordingly.

Weekly Course Subjects

1	Introduction to Strategic Communication
2	Communication Theories and Models
3	Corporate Communication Strategies
4	Structure and Functioning of Social Media Platforms
5	Target Audience Analysis and Message Design
6	Content Creation and Sharing Techniques
7	Digital Marketing and Social Media Management
8	Crisis Communication and Management
9	Midterm Exam
10	Social Media Analytics and Measurement
11	Campaign Planning and Implementation
12	Evaluating Communication Performance
13	Case Studies and Applied Projects
14	Final Exam

Resources

1. Çınarlı, İnci.(2013) Stratejik İletişim Yönetimi, 2. bs.: Beta.

2. Akdaş, Cangül ve Başbuğ Bengü, (2025). Yeni Medyanın Anatomisi: Dijital İletişim Çağının Kodları, Sarmal Kitabevi.
3- Yılmazer, A. (2025). Görsel Boyutlarıyla Kurumsal İletişim ve Stratejik İletişim, Seçkin Yayıncılık.
4- Cumhurbaşkanlığı İletişim Başkanlığı (2025). Yeni Medyada Kriz İletişimi Rehberi, Cumhurbaşkanlığı İletişim Başkanlığı Yayınları.
5- Cumhurbaşkanlığı İletişim Başkanlığı (2025). Stratejik İletişimde Yeni Akımlar, Cumhurbaşkanlığı İletişim Başkanlığı Yayınları.
6- Cumhurbaşkanlığı İletişim Başkanlığı (2025). Stratejik İletişim Terimleri Sözlüğü, Cumhurbaşkanlığı İletişim Başkanlığı Yayın
7- Uğurlu, S. (2025). Yeni Medyada Stratejik İletişim Yönetimi, Beta Yayınevi: Ankara.
8- Gül Türk, D. (2022). (Ed). Sosyal MEdyada Marka ve İtibar Yönertimi, Nobel: Ankara.
9- Kuş, O. (2016). İçerik Pazarlama Stratejileri: Dijital dünyada marka ve hikaye yaratma stratejileri, Pales Yayınları.
10-Peltekoğlu Balta, F. (2007). HAlkla İLişkiler Nedir? Beta: Ankara.

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources