Technology is developed in line with individual and social needs. Along with the rapid technological innovations experienced today, transformations in the field of communication have become inevitable. The communication processes of individuals have also brought about new practices with digitalization. As a result, media—defined through indispensable elements of the communication process such as tools, environments, channels, and conduits—has transformed into “new media” characterized by interactivity, virtuality, digitality, and hypertextual features. 

With Web 2.0, “new media,” defined as a media system that allows two-way and simultaneous information sharing, has become a new communication environment distinct from traditional media by eliminating the concepts of time and space and by offering features such as accessibility, usability, and ease of access. At this point, education based on conventional and traditional communication approaches is no longer sufficient for today’s communication sector. 

Accordingly, the fundamental mission is to educate qualified and well-equipped human resources for the industry by graduating versatile advertising and communication professionals who possess all the necessary technical and theoretical knowledge in the field of new media and communication, along with the core skills required by the sector; who are open to learning and development; and who can think critically.

Minor programs

Double Major programs

Study abroad opportunities through international exchange programs (for one or two semesters)

Opportunity to continue with graduate (master’s) programs after graduation