"New Media" based technology has become an important industry in the world as a result of the developments and diversification of technology in communication field during the recent years. Consequently, the need for the development of academic approach, theory and practice in the context of new media has arisen. We aim to meet these requirements with "New Media and Communication".
Technology is being produced in line with individual and social needs of human beings. Transformations in the field of communication are also obligatory along with today's rapid technological innovations. The communication process of the individual brings new practices together with digitalization. Consequently, the media (communication media) we express with terms such as instrument, context, channel, corrugation, etc. which are indispensable parts of communication process has transformed into the "new media" with its qualities such as interactivity, virtuality, digitalization, hyper-textual. Being described as the media system that allows simultaneous and bidirectional sharing of information with Web 2.0, the "new media" is a new communication media that eliminates the concepts of time and location, has the qualification of accessibility and availability.
Conventional-based, traditional communication education is not sufficient for today's communication sector at this point. "New Media" education has to be different for the digital transport, storage, transfer and reproduction of information in the global world.
Istanbul Aydın University Faculty of Communication Undergraduate Program of "New Media and Communication" aims to educate qualified personnel who can use new communication instruments effectively and efficiently and respond to the expectations of this sector in order to meet these requirements. For this reason, we aim to educate individuals with critical and aesthetic values who can use new communication instruments within the framework of ethical values; integrate digital media and its extensions, social networking (YouTube, Facebook, Twitter, Instagram, blog, etc.) with the possibilities of technology; produce content on these networks; control and manage these networks through practical applications and theoretical knowledge during the undergraduate program of "New Media and Communication". Educating candidates who are going to be "new media specialists" with a focus on "integrative" and "practice" by approaching a brand's social media strategies and practices at a theoretical and critical level will be our priority target in this program intended to be opened. Accordingly, it is planned to provide academic support for the educational programs and scientific researches practiced in the Department of New Media and Communication and especially in the field of "new media".