Ders Planı

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson plan /

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator	Assoc. Prof. (Ph.D.) AYTEN ÖVÜR
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	This course provides students define the concept of social media which gained importance as a result of the changing media environment according to globalization and technology. And also provides them to learn the relationship between social media, advertising and brand.
Course Content	This course consists of the definitions of concepts related to social media, advertising and brand and the brand advertisings that take place in social media.

Learning Outcomes

Has theoretical knowledge in the field of statistics.
Has the ability to use the theoretical resources required for statistics
Has the ability to use the theoretical resources required for statistics
To be able to use the necessary theoretical content resources for statistics
Defines the studies related to statistics independently and with the partners
Describe the current problems with statistical methods
Defines the ability of abstract and analytical thinking
Comprehend the knowledge of computer software and programming technique to be able to apply the science of statistics effectively.
Analyze the theoretical knowledge in probability and statistics
Evaluate different databases as required
Evaluates the outputs of applied questionnaires
Applies the concepts and thoughts in the field with scientific methods
Arrange the data related to the field
Solve the identified statistical problems
Prepares surveys
Develops solutions based on identified statistical problems, evidence and research
Contributes to the professional development of the employees under their management
Define new topics related to statistics
Give lectures and seminars about statistics and probability
Determines the needs for learning
Develops original attitudes towards lifelong learning by guiding learning processes related to learning
He/She organizes projects and activities for the social environment in which he/she lives with an awareness of social responsibility
Students will be able to communicate their solutions to problems related to statistics in written and oral forms
Supports suggestions for solutions and thoughts with quantative and quantative data
Follow developments in the field by using a foreign language
Uses computer software and information-communication-network technologies at the level required by the science of statistics
Students will have social, scientific and ethical values in the publication of the data related to the fields of science
Quality management and process, environmental protection, occupational health and safety issues has sufficient awareness
Gain social, scientific and ethical values in the stages of collecting, interpreting and announcing the data related to the fields of science
Has knowledge about the legal consequences of statistical applications

Weekly Course Subjects

1	Globalization and its effect on technology.
2	Social media concept and its definition.
3	The differences social media and traditional media
4	The importance of social media in marketing.
5	Social media and society.
6	Social media and advertising.
7	Midterm
8	Social media in media planning.
9	Brand and advertising environment
10	Social media usage of brands.
11	The analysis of brand advertising in social media.
12	The analysis of brand advertising in social media.
13	Student presentations
14	General review

Resources

1-Nurhan Babür Tosun, İletişim Temelli Marka Yönetimi, Beta Yayınevi, 1. Basım. 2010.
2-Liana Evans, Social Media Marketing, İstanbul. 1. Basım.2010.