1 | Describing the concepts of customer relations management in advertising agencies. |
2 | The elements determining the customer relations in advertising sector. The customer structure, advertising sector situation. |
3 | The customer relations process in advertising sector 1 |
4 | The customer relations process in advertising sector 2 |
5 | The methods of obtaining customer, the first meeting with customer |
6 | The difficulties in customer relations in advertising sector. |
7 | Midterm exam |
8 | Writing and evaluationg brief |
9 | The importance of brief for advertiser and agencies. |
10 | Case study |
11 | The management of konkur process. The definition of konkur. |
12 | Case study |
13 | Writing campaign reports and their presentation |
14 | Evaluating advertising agencies from customer side. |