Ders Planı

Lesson Information

Course Credit	3.0
Course ECTS Credit	4.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator
Instructor (s)	Assoc. Prof. (Ph.D.) MERAL FIRAT
Course Assistant

Purpose and Content

The aim of the course	To explain the logic of the basic principles of economics and economic thought. To explain the basic rules for the interpertation and examination of economic events. To examine the price mechanism and its formation. To examine the enterprise and its varieties together with the production, costs, and the factos of production. To analyze some of the current developments along with monetary and banking issues. To provide information on the issues of international economics, multinational corporations, foreign capital, the national income, and the stock market and its applications in Turkey.
Course Content	Definition of economics and its relationship with other sciences. Economic systems, issues of population and economic growth, the functioning of the price mechanism. Outline of the laws of supply and demand and units of economic decision. Production, production costs and factors of production, nature, labor, capital, enterprice and its types, problems in laboring and unemployment.

The aim of the course

To explain the logic of the basic principles of economics and economic thought. To explain the basic rules for the interpertation and examination of economic events. To examine the price mechanism and its formation. To examine the enterprise and its varieties together with the production, costs, and the factos of production. To analyze some of the current developments along with monetary and banking issues. To provide information on the issues of international economics, multinational corporations, foreign capital, the national income, and the stock market and its applications in Turkey.

Course Content

Definition of economics and its relationship with other sciences. Economic systems, issues of population and economic growth, the functioning of the price mechanism. Outline of the laws of supply and demand and units of economic decision. Production, production costs and factors of production, nature, labor, capital, enterprice and its types, problems in laboring and unemployment.

Learning Outcomes

Students have the professional field knowledge about integrated marketing, integrated marketing communication and advertising.
Students have sufficient theoretical knowledge in the field of advertising.
Students know the relationship between the target audience and the creation of advertising messages.
Students know advertising campaign processes and strategies for all communication environments.
Students will be able to know media planning and purchasing strategies for all communication environments.
Students will be able to know data literacy, research methods and techniques that will be used to create strategies in advertising.
Students know the legal regulations and ethical values in the field of communication and advertising.
Students will be able to know national and international institutions, associations and professional organizations operating in the field, legislation and quality standards of these institutions
Students know current presentation techniques and presentation in the field of communication and advertising.
Students analyze the economic, social and psychological reactions of the society and create advertising messages.
Students create advertising messages based on audience and communication environment
Students plan and execute the advertising strategy and campaign according to the different advertising characteristics of all communication environments.
Students apply the legislation and quality standards of national and international institutions, associations and professional organizations and act in accordance with ethical rules.
Students observe, analyze and reflect consumer behavior in their work.
Students create a project using current presentation techniques.
students have the ability to select and use appropriate equipment and tools to create advertising messages
Students apply creative thinking methods and techniques in their field.
Students will be able to compile, implement, analyze and interpret data in the field of communication and advertising.
Students critically evaluate the advanced knowledge and skills acquired in the field.
Students make interdisciplinary and interdisciplinary teamwork focused on solutions to problems in the field.
Students conduct an advanced study related to their field independently.
students follow the national and international contemporary problems in the field of advertising, comments, offers solutions.
students follow the innovations in advertising and form their content in this direction.
Students behave in accordance with laws, regulations, legislation and social, scientific and professional ethical values.
Students will create and apply brand and communication strategy.
students use computer and software programs in accordance with the requirements of advertising.
Students will be able to communicate effectively both in Turkish and in a foreign language.
Students will be able to apply occupational health and safety knowledge in their field.

Weekly Course Subjects

1	Definition of economics, factors of production, market-price; the function of demand, law of demand, factors affecting the long-term demand, elasticity of demand, change of demand and its shifting.
2	The function of supply, the law of supply, factors affecting the supply, consumer preferences.
3	The budget line, the consumer balance, shifting of the budget line.
4	Curves of apathy and its features, the curves and the features of the same product.
5	Production costs, the differences between short and long production costs.
6	Formation of prices.
7	The monopoly market.
8	Monopolistically competitive market.
9	Imperfectly competitive market.
10	Monopoly market competition.
11	State intervention in agricultural prices and examples from Turkey.
12	Characteristical overall balance in non-monetary and monetary economy.
13	Economic Prosperity: Optimal Commodity Market Distribution (Optimum Distribution of goods among consumers); Optimum Distribution in Factor Market (Optimum Distribution of Factors of Production among Goods.)
14	Pareto-optimal, the limits of pareto-optimal.

Resources

1-Kurban Ünlüönen , Ahmet Tayfun; Ekonomiye Giriş, Nobel Yayın Dağıtım

2- Tümay Ertek, Temel Ekonomi,BETA Basım

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CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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