Lesson plan / SOCIAL RESPONSIBILITY CAMPAIGNS AND ADVERTISING

Lesson Information

Course Credit 3.0
Course ECTS Credit 4.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Programme Elective
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? S
Course Coordinator
Instructor (s) Instructor ERHAN SERHAT ÖZKÜTÜKCÜ
Course Assistant

Purpose and Content

The aim of the course This course provides students learn the importance of social responsibility concept and its relation with advertising.
Course Content This course consists of the explanation of concepts related to social responsibility, advertising and the social responsibility practices of the corporations.

Weekly Course Subjects

1Social responsibility definition
2Corporate social responsibility and its importance
3Corporate social responsibility and ethic.
4Social responsibility practices in Turkey.
5Social responsibility practices in the world.
6The social responsibility project phases.
7Midterm
8Advertising practices.
9The relation between social responsibility and advertising.
10Analyzing the corporations’ social responsibility practices.
11Analyzing the corporations’ social responsibility practices.
12Student presentations
13Student presentations
14General review

Resources

1-- Özgen, Ebru. Kurumsal Sosyal Sorumluluk Projeleri, (Corporate Social ResponsibilityProjects) İstanbul:Mavi Ağaç Yayınları, 2006.

2- Kotler, Philip. Kurumsal Sosyal Sorumluluk,(Corporate Social Responsibility) İstanbul:MediaCat Yayınları, 2006