Ders Planı

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Lesson plan / ADVERTISEMENT DESIGN

Lesson Information

Course Credit	2.0
Course ECTS Credit	7.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator	Assoc. Prof. (Ph.D.) GONCA YILDIRIM ÖGE
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	It is aimed to teach what is design in advertising and how it is applied.
Course Content	It improves the basic and creative ideas related to advertising design. Brand, creative idea, concept, advertising graphic, advertising text, printing techniques, strategic planning concepts are applied in brochures and posters.

Learning Outcomes

Students have the professional field knowledge about integrated marketing, integrated marketing communication and advertising.
Students have sufficient theoretical knowledge in the field of advertising.
Students know the relationship between the target audience and the creation of advertising messages.
Students know advertising campaign processes and strategies for all communication environments.
Students will be able to know media planning and purchasing strategies for all communication environments.
Students will be able to know data literacy, research methods and techniques that will be used to create strategies in advertising.
Students know the legal regulations and ethical values in the field of communication and advertising.
Students will be able to know national and international institutions, associations and professional organizations operating in the field, legislation and quality standards of these institutions
Students know current presentation techniques and presentation in the field of communication and advertising.
Students analyze the economic, social and psychological reactions of the society and create advertising messages.
Students create advertising messages based on audience and communication environment
Students plan and execute the advertising strategy and campaign according to the different advertising characteristics of all communication environments.
Students apply the legislation and quality standards of national and international institutions, associations and professional organizations and act in accordance with ethical rules.
Students observe, analyze and reflect consumer behavior in their work.
Students create a project using current presentation techniques.
students have the ability to select and use appropriate equipment and tools to create advertising messages
Students apply creative thinking methods and techniques in their field.
Students will be able to compile, implement, analyze and interpret data in the field of communication and advertising.
Students critically evaluate the advanced knowledge and skills acquired in the field.
Students make interdisciplinary and interdisciplinary teamwork focused on solutions to problems in the field.
Students conduct an advanced study related to their field independently.
students follow the national and international contemporary problems in the field of advertising, comments, offers solutions.
students follow the innovations in advertising and form their content in this direction.
Students behave in accordance with laws, regulations, legislation and social, scientific and professional ethical values.
Students will create and apply brand and communication strategy.
students use computer and software programs in accordance with the requirements of advertising.
Students will be able to communicate effectively both in Turkish and in a foreign language.
Students will be able to apply occupational health and safety knowledge in their field.

Weekly Course Subjects

1	Basic concepts about the course and the programs used. Getting general information about Adobe Illustrator, getting to know the workspace; tools, panels, and menus in the workspace.
2	Getting to know the Adobe Illustrator tools panel, Adobe Illustrator selection operations, alignments. Application: Vector applications with Pen drawing tool.
3	Color and coloring, use of gradient. Application: Coloring exercises with geometric shapes.
4	Transforming objects in Adobe Illustrator: Transform, using pathfinder panels. Application: Coloring exercises with geometric shapes.
5	Type properties in Adobe Illustrator: Character and paragraph panel properties. Application: Typography studies.
6	Getting general information about emblem, logotype and corporate identity design, which is a product of creative design. Application: Emblem and Logotype design sketches.
7	Corporate Identity design. Application: Drawing of emblem and logotype designs in Adobe Illustrator.
8	Corporate Identity design. Application: Corporate Identity Design; business card, letterhead, diplomat envelope and bag envelope designs.
9	MIDTERM
10	Photoshop program, general information about the program, working area recognition, application file opening-saving, undo operations, toolbox, tool shortcuts, selection tools. Application: Decoupage Operations on digital images with Pen tool.
11	Adobe Photoshop program painting tools, use of imaging tools. Image, layer, select menus and their use on designs. Application: Adobe Photoshop Program selection processes and collage work on digital images.
12	Filter, View and Window menus and their use on designs. Color settings in Photoshop. Application: Product advertisement design.
13	Detailed selections on Adobe Photoshop retouching and digital images. Application: Magazine cover design
14	Detailed selections on Adobe Photoshop retouching and digital images. Application: Magazine cover design.

Resources

1-İletişim ve Grafik Tasarım, Emre Becer: Dost Yayınları
2- Görsel İletişim ve Grafik Tasarım, Tevfik Fikret Uçar: İnkılap Yayınları
3- Grafik Tasarım Ne İçindir? Alice Twemlow: Yem Yayınevi

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CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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