Ders Planı

CLASS 3

Lesson plan / RESEARCH METHODS IN COMMUNICATION

Lesson Information

Course Credit	2.0
Course ECTS Credit	5.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)	Assoc. Prof. (Ph.D.) AYŞEGÜL AKAYDIN AYDIN
Course Assistant

Purpose and Content

The aim of the course	Types and process of science and scientific research is intended to teach.
Course Content	Science, social sciences and different paradigms, scientific research project process and fundamental conceptions; evaluation of sources, (General information); Qualitative Research Methods; Quantative Data Capture Methods, Analysis of Datas, writing an report for an research.

Learning Outcomes

Students have the professional field knowledge about integrated marketing, integrated marketing communication and advertising.
Students have sufficient theoretical knowledge in the field of advertising.
Students know the relationship between the target audience and the creation of advertising messages.
Students know advertising campaign processes and strategies for all communication environments.
Students will be able to know media planning and purchasing strategies for all communication environments.
Students will be able to know data literacy, research methods and techniques that will be used to create strategies in advertising.
Students know the legal regulations and ethical values in the field of communication and advertising.
Students will be able to know national and international institutions, associations and professional organizations operating in the field, legislation and quality standards of these institutions
Students know current presentation techniques and presentation in the field of communication and advertising.
Students analyze the economic, social and psychological reactions of the society and create advertising messages.
Students create advertising messages based on audience and communication environment
Students plan and execute the advertising strategy and campaign according to the different advertising characteristics of all communication environments.
Students apply the legislation and quality standards of national and international institutions, associations and professional organizations and act in accordance with ethical rules.
Students observe, analyze and reflect consumer behavior in their work.
Students create a project using current presentation techniques.
students have the ability to select and use appropriate equipment and tools to create advertising messages
Students apply creative thinking methods and techniques in their field.
Students will be able to compile, implement, analyze and interpret data in the field of communication and advertising.
Students critically evaluate the advanced knowledge and skills acquired in the field.
Students make interdisciplinary and interdisciplinary teamwork focused on solutions to problems in the field.
Students conduct an advanced study related to their field independently.
students follow the national and international contemporary problems in the field of advertising, comments, offers solutions.
students follow the innovations in advertising and form their content in this direction.
Students behave in accordance with laws, regulations, legislation and social, scientific and professional ethical values.
Students will create and apply brand and communication strategy.
students use computer and software programs in accordance with the requirements of advertising.
Students will be able to communicate effectively both in Turkish and in a foreign language.
Students will be able to apply occupational health and safety knowledge in their field.

Weekly Course Subjects

1	Basic concepts of scientific research
2	Research process and techniques
3	Assumption, the dependent and independent variable concepts
4	Research hypothesis
5	Types of scientific research
6	Quantitative research features
7	Quantitative research data collection techniques
8	Quantitative research universe and sampling concepts
9	Quantitative research sampling techniques for determining
10	Quantitative research survey preparation techniques
11	Quantitative research report preparation processes
12	Qualitative research and data collection techniques
13	Qualitative research report preparation processes
14	Example of quantitative and qualitative research reports

Resources

1-Essentially source materials:

ERDOĞAN, İ. (2003). Pozitivist Metodoloji Bilimsel Araştırma Tasarımı İstatistiksel Yöntemler Analiz ve Yorum. Ankara: Erk.

KARASAR, N. Araştırmalarda Rapor Hazırlama, Altıncı Baskı, 3A Araştırma Eğitim Danışmanlık Ltd., Ankara: 1994.

KARASAR, N. Bilimsel Araştırma Yöntemleri, Altıncı Baskı, 3A Araştırma Eğitim Danışmanlık Ltd., Ankara: 1994.

2- Auxilary source materials:

Bu ders bağlamında aşağıdaki eserlerin okunması tavsiye edilmektedir.

BERGER, A. Asa (2000). Media and Communication Research. Thousand Oaks: Sage.

GERAY, Haluk (2004). Toplumsal Araştırmalarda Nicel ve Nitel Yöntemlere Giriş. Ankara: Siyasal

LAKE, C.C. ve HARPER, P.C. (2002). Kamuoyu Araştırmaları. Ankara: Altınküre

ÖZMEN, A. (2000). Uygulamalı Araştırmalarda Örnekleme Yöntemleri. Eskişehir: Anadolu Üniversitesi.

PONDEXTR, P.M ve McCOMBS (2000). M. Research in Mass Communication. Boston: Bedford St. Martins.

TOKGÖZ, Oya (2000). “Türkiye’de iletişim araştırması: Nereden nereye?”, Medya ve Kültür. Ankara: İletişim dergisi yayınlar

CLASS 1

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Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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