Ders Planı

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	Students analyze country cinemas and directors that haven’t been handled in theoretical courses such as history, theories and movements of cinema. Targets of the course includes determining new approaches in today’s modern cinema, especially in Hollywood and Turkish cinema.
Course Content	Content of the course includes theory generating trials, genre concept in cinema and genres, extraordinary directors that appeared with the exception of basic cinema theories in cinema’s historical process but remained limited.

Learning Outcomes

Students have the professional field knowledge about integrated marketing, integrated marketing communication and advertising.
Students have sufficient theoretical knowledge in the field of advertising.
Students know the relationship between the target audience and the creation of advertising messages.
Students know advertising campaign processes and strategies for all communication environments.
Students will be able to know media planning and purchasing strategies for all communication environments.
Students will be able to know data literacy, research methods and techniques that will be used to create strategies in advertising.
Students know the legal regulations and ethical values in the field of communication and advertising.
Students will be able to know national and international institutions, associations and professional organizations operating in the field, legislation and quality standards of these institutions
Students know current presentation techniques and presentation in the field of communication and advertising.
Students analyze the economic, social and psychological reactions of the society and create advertising messages.
Students create advertising messages based on audience and communication environment
Students plan and execute the advertising strategy and campaign according to the different advertising characteristics of all communication environments.
Students apply the legislation and quality standards of national and international institutions, associations and professional organizations and act in accordance with ethical rules.
Students observe, analyze and reflect consumer behavior in their work.
Students create a project using current presentation techniques.
students have the ability to select and use appropriate equipment and tools to create advertising messages
Students apply creative thinking methods and techniques in their field.
Students will be able to compile, implement, analyze and interpret data in the field of communication and advertising.
Students critically evaluate the advanced knowledge and skills acquired in the field.
Students make interdisciplinary and interdisciplinary teamwork focused on solutions to problems in the field.
Students conduct an advanced study related to their field independently.
students follow the national and international contemporary problems in the field of advertising, comments, offers solutions.
students follow the innovations in advertising and form their content in this direction.
Students behave in accordance with laws, regulations, legislation and social, scientific and professional ethical values.
Students will create and apply brand and communication strategy.
students use computer and software programs in accordance with the requirements of advertising.
Students will be able to communicate effectively both in Turkish and in a foreign language.
Students will be able to apply occupational health and safety knowledge in their field.

Weekly Course Subjects

1	Genre concept in cinema: From studio system to todays’s genre concept
2	Future portrayal in cinema: Sciencefiction
3	Comparison of Classical Hollywood with New Hollywood cinemas: David Bordwell " Intensified continuity"
4	New Hollywood: Movies which created their own genre in cinema: Easy Rider
5	Cinema and modernism/postmodernism
6	Cinema and other arts: Cinema Architecture relation
7	Presentation of city in cinema: Wenders Der Himmel Über Berlin
8	Cinema Art relation: Caravaggio
9	Midterm- Cinema and technology: Interactive cinema-3D cinema
10	Cinema and new media
11	Examples from country cinemas: Greek Cinema
12	Examples from country cinemas: South Korea and Taiwan Cinema
13	Film Festivals in Turkey and in the world
14	Short Film Festivals in Turkey and in the world

Resources

1-1-Giovanni Scognamillo- Türk Sineması Tarihi, Fantastik Türk Sineması, Erotik Türk Sineması
Bernhard Roloff, Georg SeeBlen- Erotik Sinema, Ütopik Sinema, Cinayet Sineması
Michael Ryan, Douglas Kellner-Politik Kamera
Serpil Kırel-Kültürel Çalışmalar ve Sinema

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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