Lesson plan / ADVERTISING CAMPAIGNS AND PLANNING

Lesson Information

Course Credit 2.0
Course ECTS Credit 4.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Compulsory
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? Z
Course Coordinator Assoc. Prof. (Ph.D.) GONCA YILDIRIM ÖGE
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course The course aim is to provide students gain the ability of learn the advertising effectiveness and combine the advertising elements in order to reach advertising and marketing goals.
Course Content This course contains the phases of advertising campaign such as planning, application, presentation and evaluation.

Weekly Course Subjects

1Advertising campaign concept
2The importance of creativity in advertising. Advertising campaign formation process.
3Research and SWOT analysis
4Determining the campaign goals.
5Determining the campaign strategies.
6Preparing campaign budget
7Advertising campaign and concept
8Midterm exam
9Creative works
10Creative works
11Media usage
12Practice of advertising campaign
13Evaluation of advertising campaign
14Measurement methos of the advertising campaign.

Resources

1-Avery, Jim. Kampanya Planlaması. İstanbul: Reklacılık Vakfı Yayınları, 2005.
2-Elden, Müge, Reklam ve Reklamcılık, Say Yayınları, 2009.
3-Balkaş, Elif Eda ve Tan Nesrin Adım Adım Reklam Üretimi, Beta Yayınları,2006
4-Göksel, Ahmet Bülent. Reklam Kampanyaları ve Medya Planlaması, E.Ü İletişim Fakültesi Yayınları, 1998.