Lesson plan / PUBLIC RELATIONS

Lesson Information

Course Credit 3.0
Course ECTS Credit 3.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Compulsory
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? Z
Course Coordinator Assoc. Prof. (Ph.D.) GONCA YILDIRIM ÖGE
Instructor (s) Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Course Assistant

Purpose and Content

The aim of the course The aim of this course is to give the information about the historical development of the public relations ,and the relationships of other disciplines and the differences in relationship.
Course Content It’s to have the information about the public relations development process , functions , processes, sponsorship,lobbying activities .It’s to obtain the information about the mass communication tools used in public relations.

Weekly Course Subjects

1Definition and Importance of Public Relations
2The historical development of public relations and its progress in Turkey and World. Four Public Relations Model in Historical Development Process.
3The historical development of public relations and its progress in Turkey and World. Four Public Relations Model in Historical Development Process.
4The relations and differences of public relations with other disciplines
5Public relations and related areas
6Target audience in public relations
74 steps in public relations and public relations strategies
8Midterm exam.
9Public relations and media interaction and tools and techniques used in public relations
10Corporate culture/ corporate identity and corporate image in public relations.
11Corporate culture/ corporate identity and corporate image in public relations.
12Crisis and crisis management in public relations
13Public relations and marketing, social marketing and corporate social responsibility
14The relationship between public relations and sponsorship and event management

Resources

1-Filiz Balta Peltekoğlu, "Halkla ilişkiler nedir?",Beta Yay.,Kasım, 2005
2-Mete Çamdereli, "Halkla ilişkiler",İstanbul,2009