1 | Definition and Importance of Public Relations |
2 | The historical development of public relations and its progress in Turkey and World. Four Public Relations Model in Historical Development Process. |
3 | The historical development of public relations and its progress in Turkey and World. Four Public Relations Model in Historical Development Process. |
4 | The relations and differences of public relations with other disciplines |
5 | Public relations and related areas |
6 | Target audience in public relations |
7 | 4 steps in public relations and public relations strategies |
8 | Midterm exam. |
9 | Public relations and media interaction and tools and techniques used in public relations |
10 | Corporate culture/ corporate identity and corporate image in public relations. |
11 | Corporate culture/ corporate identity and corporate image in public relations. |
12 | Crisis and crisis management in public relations |
13 | Public relations and marketing, social marketing and corporate social responsibility |
14 | The relationship between public relations and sponsorship and event management |