Ders Planı

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Lesson plan /

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator	Assoc. Prof. (Ph.D.) GONCA YILDIRIM ÖGE
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	To increase students' skills in advertising practices in digital and traditional media; To ensure that they have information about the design and application rules in current advertising tools above the line (TV, Radio, Digital Media, etc.); To enable them to produce effective motion picture content suitable for pre-production, production and post-production workflows in these areas.
Course Content	Analysis of project examples for design and implementation in different media; In the advertising industry, commercial film production, photography and 3D digital production, digital media, etc. understanding of market production conditions

Learning Outcomes

Students have the professional field knowledge about integrated marketing, integrated marketing communication and advertising.
Students have sufficient theoretical knowledge in the field of advertising.
Students know the relationship between the target audience and the creation of advertising messages.
Students know advertising campaign processes and strategies for all communication environments.
Students will be able to know media planning and purchasing strategies for all communication environments.
Students will be able to know data literacy, research methods and techniques that will be used to create strategies in advertising.
Students know the legal regulations and ethical values in the field of communication and advertising.
Students will be able to know national and international institutions, associations and professional organizations operating in the field, legislation and quality standards of these institutions
Students know current presentation techniques and presentation in the field of communication and advertising.
Students analyze the economic, social and psychological reactions of the society and create advertising messages.
Students create advertising messages based on audience and communication environment
Students plan and execute the advertising strategy and campaign according to the different advertising characteristics of all communication environments.
Students apply the legislation and quality standards of national and international institutions, associations and professional organizations and act in accordance with ethical rules.
Students observe, analyze and reflect consumer behavior in their work.
Students create a project using current presentation techniques.
students have the ability to select and use appropriate equipment and tools to create advertising messages
Students apply creative thinking methods and techniques in their field.
Students will be able to compile, implement, analyze and interpret data in the field of communication and advertising.
Students critically evaluate the advanced knowledge and skills acquired in the field.
Students make interdisciplinary and interdisciplinary teamwork focused on solutions to problems in the field.
Students conduct an advanced study related to their field independently.
students follow the national and international contemporary problems in the field of advertising, comments, offers solutions.
students follow the innovations in advertising and form their content in this direction.
Students behave in accordance with laws, regulations, legislation and social, scientific and professional ethical values.
Students will create and apply brand and communication strategy.
students use computer and software programs in accordance with the requirements of advertising.
Students will be able to communicate effectively both in Turkish and in a foreign language.
Students will be able to apply occupational health and safety knowledge in their field.

Weekly Course Subjects

1	What is production in advertising? What are the production stages? What does pre ( pre ) production mean ?
2	Stages of production in TV advertisements, radio advertisements and print media
3	308 / 5000 Çeviri sonuçları Components of TV commercial film production a) venue b) casting c) text d) selection of virtual (3 D) venues to be used in advertisements and their contribution to the budget e) concept of art direction f) director's contribution to the film g) cinematographer and cameraman h) camera selection i) lens and other technical selection of materials
4	Components of TV commercial film production a) venue b) casting c) text d) selection of virtual (3 D) venues to be used in advertisements and their contribution to the budget e) concept of art direction f) director's contribution to the film g) cinematographer and cameraman h) camera selection i) lens and other technical selection of materials
5	Components of TV commercial film production a) venue b) casting c) text d) selection of virtual (3 D) venues to be used in advertisements and their contribution to the budget e) concept of art direction f) director's contribution to the film g) cinematographer and cameraman h) camera selection i) lens and other technical selection of materials
6	Montage and post-production of the commercial
7	The use of effects and 3d animation in the commercial film
8	2D and 3D movie production
9	Importance of director selection in commercial film production
10	PREPARING STORYBOARD
11	Obtaining space usage permits and relations with official institutions
12	projection planning by example
13	The use of local elements (actress, dialect, dialect) in advertising
14	What does the production manager do?

Resources

1-Kollektif (2009). Reklam Yönetimi. Beta Yayınları
2- Akbulut, N.T. (2006). Adım Adım Reklam Üretimi. Beta Yayınları

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Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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