Ders Planı

CLASS 3

Lesson plan / ETHNOGRAPHIC STUDIES OF COMMUNICATION

Lesson Information

Course Credit	3.0
Course ECTS Credit	3.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Faculty Elective
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	F
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)	Assoc. Prof. (Ph.D.) HALE TORUN
Course Assistant

Purpose and Content

The aim of the course	Main objective is gaining socialogical wiew on communication field.
Course Content	Etnography, Cultural Studies, Communication Socialogy

Learning Outcomes

Students have the professional field knowledge about integrated marketing, integrated marketing communication and advertising.
Students have sufficient theoretical knowledge in the field of advertising.
Students know the relationship between the target audience and the creation of advertising messages.
Students know advertising campaign processes and strategies for all communication environments.
Students will be able to know media planning and purchasing strategies for all communication environments.
Students will be able to know data literacy, research methods and techniques that will be used to create strategies in advertising.
Students know the legal regulations and ethical values in the field of communication and advertising.
Students will be able to know national and international institutions, associations and professional organizations operating in the field, legislation and quality standards of these institutions
Students know current presentation techniques and presentation in the field of communication and advertising.
Students analyze the economic, social and psychological reactions of the society and create advertising messages.
Students create advertising messages based on audience and communication environment
Students plan and execute the advertising strategy and campaign according to the different advertising characteristics of all communication environments.
Students apply the legislation and quality standards of national and international institutions, associations and professional organizations and act in accordance with ethical rules.
Students observe, analyze and reflect consumer behavior in their work.
Students create a project using current presentation techniques.
students have the ability to select and use appropriate equipment and tools to create advertising messages
Students apply creative thinking methods and techniques in their field.
Students will be able to compile, implement, analyze and interpret data in the field of communication and advertising.
Students critically evaluate the advanced knowledge and skills acquired in the field.
Students make interdisciplinary and interdisciplinary teamwork focused on solutions to problems in the field.
Students conduct an advanced study related to their field independently.
students follow the national and international contemporary problems in the field of advertising, comments, offers solutions.
students follow the innovations in advertising and form their content in this direction.
Students behave in accordance with laws, regulations, legislation and social, scientific and professional ethical values.
Students will create and apply brand and communication strategy.
students use computer and software programs in accordance with the requirements of advertising.
Students will be able to communicate effectively both in Turkish and in a foreign language.
Students will be able to apply occupational health and safety knowledge in their field.

Weekly Course Subjects

1	1 Sociological Thinking and Perspective
2	2 Culture Concept and Theory
3	3 Culture and Society
4	4 Social Interaction and Daily Life
5	5 Mass Society and Mass Culture
6	6 Popular Culture
7	7 Culture, Mass Communication and Social Effect
8	8 MIDTERM
9	9 Communication Anthropological Overview
10	10 Ethnographic Methods in Communication Research
11	11 Cultivating Communication
12	12 Cultural Practices Sociology
13	13 Cultural Studies
14	14 Sociology of Communication Professions

Resources

Der. Hakan Ergül, Sahanın Sesleri İletişim Araştırmalarında Etnografik Yöntem, İstanbul Bilgi Üniversitesi Yayınları, 2013
Bozkurt Güvenç, İnsan ve Kültür, Remzi Kitabevi, 1991
Anthony Giddens, Sosyoloji, Çev. Cemal Güzel, Ayraç Yayınevi, 2005
Nurçay Türkoğlu, Kitle İletişimi ve Kültür, Naos Yayınları, 2003
Erol Mutlu, Globalleşme, Popüler Kültür ve Medya, Ütopya Yayınevi, 2005
Erol Mutlu, Kitle İletişim Kuramları, Güncel Yayınevi, 2005
Eric Maigret, Medya ve İletişim Sosyolojisi, Çev. Halime Yücel, İletişim Yayınları, 2014

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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