Lesson plan / INTRODUCTION TO ADVERTISING

Lesson Information

Course Credit 3.0
Course ECTS Credit 6.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Compulsory
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? Z
Course Coordinator Assoc. Prof. (Ph.D.) GONCA YILDIRIM ÖGE
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course The aim of this course is to describe the basic concepts related to advertising.
Course Content Objective of this course is to familiarize students with different advertising concepts, advertising environment, advertising research, consumer and business markets, segmentation, targeting, positioning, and 4 P;s of advertising. This course takes a practical, managerial approach to advertising. With real-life examples, case studies, the students have a comprehensive, innovative, managerial and practical introduction to advertising.

Weekly Course Subjects

1Different definitions of the advertising concept
2Covers the concept of adversiting not only according to different point of views but also changing public conditions and technological possibilities
3Studying the concept of advertising in Turkey and in the world during historical process.
4Handle the aim and features of advertising
5Investigate the place of adversiting in marketing communication
6Expose the sorts of main adversiting
7Mid-term exam
8Adversiting Mediums
9Study different sorts of advertising over implementation instances
10Covers different sorts of advertising circumstances and giving different types of examples about advertising environment
11Discuss different models that explains the adversiting process
12Covers the advertising campaign planning process
13Discuss the concepts of guerilla marketing, entertainment marketing etc. that effects current advertising approach.
14Historical development and processes of advertising agencies

Resources

- Elden, Müge. Reklam ve Reklamcılık, İstanbul: Say Yayıncılık, 2009.
- Babacan, Muazzez. Reklamcılık Temel Kavramlar, İstanbul: Detay Yayıncılık, 2005.
- Peltekoğlu, Filiz Balta. Kavram ve Kuramlarıyla Reklam, İstanbul: Beta Yayınları, 2010.