Ders Planı

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	The aim of this course is to analyze the use of art in advertising and determine the difference of creativity in art and advertising.
Course Content	The course consists of determining the relationship between art and advertising and also determining the effect of creativity in advertising and art.

Learning Outcomes

Students have the professional field knowledge about integrated marketing, integrated marketing communication and advertising.
Students have sufficient theoretical knowledge in the field of advertising.
Students know the relationship between the target audience and the creation of advertising messages.
Students know advertising campaign processes and strategies for all communication environments.
Students will be able to know media planning and purchasing strategies for all communication environments.
Students will be able to know data literacy, research methods and techniques that will be used to create strategies in advertising.
Students know the legal regulations and ethical values in the field of communication and advertising.
Students will be able to know national and international institutions, associations and professional organizations operating in the field, legislation and quality standards of these institutions
Students know current presentation techniques and presentation in the field of communication and advertising.
Students analyze the economic, social and psychological reactions of the society and create advertising messages.
Students create advertising messages based on audience and communication environment
Students plan and execute the advertising strategy and campaign according to the different advertising characteristics of all communication environments.
Students apply the legislation and quality standards of national and international institutions, associations and professional organizations and act in accordance with ethical rules.
Students observe, analyze and reflect consumer behavior in their work.
Students create a project using current presentation techniques.
students have the ability to select and use appropriate equipment and tools to create advertising messages
Students apply creative thinking methods and techniques in their field.
Students will be able to compile, implement, analyze and interpret data in the field of communication and advertising.
Students critically evaluate the advanced knowledge and skills acquired in the field.
Students make interdisciplinary and interdisciplinary teamwork focused on solutions to problems in the field.
Students conduct an advanced study related to their field independently.
students follow the national and international contemporary problems in the field of advertising, comments, offers solutions.
students follow the innovations in advertising and form their content in this direction.
Students behave in accordance with laws, regulations, legislation and social, scientific and professional ethical values.
Students will create and apply brand and communication strategy.
students use computer and software programs in accordance with the requirements of advertising.
Students will be able to communicate effectively both in Turkish and in a foreign language.
Students will be able to apply occupational health and safety knowledge in their field.

Weekly Course Subjects

1	Gothic and its usage in advertising
2	Classicism and its usage in advertising
3	Manierism and its usage in advertising
4	Baroque and its usage in advertising
5	Romanticism and its usage in advertising
6	Realism and its usage in advertising
7	Midterm exam
8	Expressionism and its usage in advertising
9	Cubism and its usage in advertising
10	Futurism and its usage in advertising
11	Dadaism and its usage in advertising
12	Surrealism and its usage in advertising
13	Impressionizm and its usage in advertising
14	Minimalism and its usage in advertising

Resources

1-John Berger, Görme Biçimleri, İstanbul: Metis Yayınları, 1986  
2-Selçuk Mülayim, Sanata Giriş, İstanbul: Bilim Teknik Yayınevi, 1994  
3-Ulufer Teker, Grafik Tasarım Reklam, İzlenim Yayınevi, 2009  
4- İ. Hulusi GÜNGÖR, Temel Tasar, Patates Baskı, 2005  
5-W. Deonna, Sanatta Ritimler ve Kanunlar, İstanbul: Remzi Kitabevi, 1974  
6-Herbert Read, Sanatın Anlamı, İstanbul: Türkiye İş Bankası Yayınları, 1974.

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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