Program Learning Outcomes

Possesses fundamental, current, and applied knowledge related to the profession.
Has knowledge of occupational health and safety, environmental awareness, and quality processes.
Develops marketing strategies and manages processes.
Explains the basic concepts and legislation of public relations, customer relationship management, product management, and brand management.
Explains and applies sales, advertising, and electronic marketing techniques.
Explains and applies international marketing and foreign trade techniques.
Follows and effectively uses current developments and practices related to the profession.
Effectively uses information technologies (software, programs, animation, etc.) related to the profession.
Has the ability to independently evaluate professional problems and issues with an analytical and critical approach and to propose solutions.
Can effectively present thoughts at the level of knowledge and skills through written and oral communication, and express them clearly.
Takes responsibility as a team member to solve complex problems encountered in field-related practices.
Has awareness of career management and lifelong learning.
Possesses social, scientific, cultural, and ethical values in the stages of collecting, applying, and disseminating data related to the field.
Uses a foreign language to follow information in the field and communicate with colleagues.