Amaç
The importance of advertising has increased considerably in our country and in the world as a result of globalization, competition and the developments in broadcasting technologies. Our department trains advertisers who recognize communication technologies, integrate advertising with contemporary technologies as well as theoretical knowledge with application, and also who are highly competent and well-equipped.
Hedef
The main objectives of our department is to train advertisers who assume control of the means of creativity along with communication methods in order to conduct consumer and market researches as well as handle brand management.