Purpose of the Program:
As well as developing personal communication skills, communication types, communication principles, communication barriers and communication forms in business, and impact of corporate communication in process of creation, protection and development of personal and corporate image through effective communication will be covered in this program. Also, associating corporate culture, managerial processes, leadership styles, conflict management, brand management and marketing communication, strategies with human resources functions is on the basis purposes of the program. Thereby, it is planned to provide competent information to participants at the point of relationship between today's basic business concepts and the concept of communication.
For:
Those who work or want to work in Corporate Communication, Public Relations, PR, who want to educate themselves and get "Corporate Communication and brand management" certificate can participate in this program.
Program Content:
1. Corporate Communication, Corporate Identity and Reputation Management
2. Corporate Leadership and Constituting Team Spirit in Corporate Communication
3. Stress-Conflict Management and Problem Solving Techniques in Corporate Communication
4. Brand Image and Diction in Corporate Communication
5. Brand Management in Corporate Communication
6. Brand and Marketing Communication in Corporate Communication
7. Use of Brand and Social Media Applications in Corporate Communication
8. Brand Applications and Global Brands in Corporate Communication
9. Human Resources Management in Corporate Communication
Trainers:
Academic Member Ercan ÖGE IAU Head Of Human Resource Management Department
Dr. Fatma KAMİLOĞLU Strategic Communications Advisor and Academic Member
Assoc. Prof.. Dr. Bayram BAŞ YTU Academic Member / Trainer
Dr. Cansel Poyraz AKYOL Haber Global Program Coordinator - TEDX Speaker-Writer
Nur ONUR Brand-Image Consultant-Producer-Director
Academic Member Hakan OKAY 4CEO Founder
Yusuf Ziya YÜCE Limak Energy Group Corporate Communications Manager
Onur TUĞMAN Trainer- Brand and Communication Consultant
Training Date : is planning
Training Duration: 60 hours
Documents Given at the End of the Program:
Rectorate Approved Certificate
For Program Details;
Gözde AYRANCIGİL
444 1 428 – 67202
0535 032 34 81
[email protected]
Payment options:
* Online Payment : http://op.aydin.edu.tr/sem/uzapp/
* Cash or Credit Card in our campuses,
* Bank EFT or Wire Transfer,
Our Bank Account Number:
T.C. İSTANBUL AYDIN ÜNİVERSİTESİ
YAPI KREDİ BANKASI SEFAKÖY BEŞYOL ŞUBESİ
BRANCH CODE:815
ACCOUNT NUMBER:70356668
IBAN:TR46 0006 7010 0000 0070 3566 68
