With the development and diversification of technology in the area of communication in recent years, technologies connected to “new media” have become an important industry in the world. Therefore, in the context of new media, there was a requirement to improve the areas of academic approach, theory and practice. With the "New Media Application and Research Center", it is aimed to fulfil this requirement. In the center, it is aimed to be examine scientifically and as a result of the research-examination delivering the outputs to the masses with qualified reports and articles of new media literacy and dynamics’ (social media- social networks, digital platforms) which produce solutions to the problems of the individual in the area and attached to ethical values in the context of world and country realities. In accordance with this purpose, in addition to scientific qualified theoretical information in the area it is planned to perform application and researches on the realization of all stages of planning, preparation, educating, and marketing of original works, creative projects and derivatives in the area of social media. In this direction, it is planned that the Center provides academic support for educational programs and scientific researches conducted in these departments, especially in the area of ‘’New Media’’. New Media Application and Research Center established within Istanbul Aydın University; consists of three structures as education, sector and academic.

In the educational structure, it is planned to contribute and support the departments and centers within the university in the context of education. Especially with the "New Media and Communication Systems Undergraduate Program" which is newly opened, it is aimed that “New Media Graduate Programs” support practical and academic studies in academic education. Practical seminars and workshops will be organized which have qualification to support student projects. In the context of nonstudent resources, it is planned to support the educations to be prepared about the area of digital media with IAU Continuing Education Center. 

In the sector structure, it is planned to provide source from Development Agencies in order to develop projects in cooperation with companies having a voice in the area of new media and to turn them into nonstudent resources. Also, in the sector, it is planned to organize social responsibility studies, seminars and conferences and projects created with Non-governmental Organizations and public institutions. Providing sector relations as an external stakeholder to our University will also provide resources for the labor force needed by the sector.

The academic structure, by transforming into academic studies with education, projects, digital designs, applied experiences and their outputs which will be discussed with qualitative and quantitative researches it can both make solutions and evaluations to current problems and it is planned to be published in the International Refereed New Media Electronic Journal which is created within Istanbul Aydın University Faculty of Communication. 

With VR Lab (Visual Reality Lab) which has been established in center, it is aimed to examine scientifically and as a result of the research-examination delivering the outputs to the masses with qualified reports and articles of new media literacy and dynamics’ (social media- social networks, digital platforms) which produce solutions to the problems of the individual in the area and attached to ethical values in the context of world and country realities. In accordance with this purpose; practical studies will be produced, it is planned to make analyzes in the light of these digital data produced and get outputs from the produced studies. As a result, new media which is a prominent area in today's communication environment, can not be used properly and correctly. Brands and agencies are in competition for employing creative and knowledgeable individuals who can use social media and the ones can produce. In this context, with the "New Media Application and Research Center" planned to be established, students of the departments will develop both in the cognitive sense in the new media area and the application in the "Technology Center" within the University. This will allow them to “grow one step ahead of the profession”.