Lesson plan / ADVERTISEMENT DESIGN PRACTICES

Lesson Information

Course Credit 2.0
Course ECTS Credit 6.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Compulsory
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? Z
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course The aim of the course is to provide students necessary knowledge about greaphic design in advertising and equip them with necessary knowledge to work in graphic design workshop and advertising agencies.
Course Content The course consists of revealing the abilities and imaginations of the students and applying computer oriented advertising applications.

Weekly Course Subjects

1Advertising graphics, the elements of advertising graphics.
2Briefings
3Planning newspaper advertising, teaser ads in TV,films and press, creating advertising film and advertising music, desigining storyboard.
4The main points that should be considered while designing the products that are used in advertising campaign by considering budget.
5Advertising tools such as; billboard, megalight, banner etc.
6Prepare drawings and drafts before preparing advertising campaigns.
7Making designs related to product and brands in the campaign.
8Performing budget-cost analysis for campaign and making researches.
9Designing the brand’s products of the campaign in a concept.
10Designing the brand’s products of the campaign in a concept.
11Market research analysis by comparing the designs with other brands.
12Making the necessary changes and corrections in products according to the analysis.
13Preparing design presentations
14Preparing design presentations

Resources

1-Avery, Jim. Kampanya Planlaması. İstanbul: Reklacılık Vakfı Yayınları, 2005.
2-Elden, Müge, Reklam ve Reklamcılık, Say Yayınları, 2009.
3-Balkaş, Elif Eda ve Tan Nesrin Adım Adım Reklam Üretimi, Beta Yayınları,2006
4-Göksel, Ahmet Bülent. Reklam Kampanyaları ve Medya Planlaması, E.Ü İletişim Fakültesi Yayınları, 1998.