Lesson plan /

Lesson Information

Course Credit
Course ECTS Credit
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience?
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course Students analyse the importance of radio, its economical structure and how it is operated, as a communication tool.
Course Content Students measure unit of the radio, organization scheme, format of broadcasting and rating in the radio.

Weekly Course Subjects

1History of radio
2Terminology of radio
3TRT and development of commercial radios
4Departments and organizational structure of a radio
5Missions of departments
6Broadcast Formats
7Choosing songs for radio station and automotion systems
8Radio producer, job description
9Radio programming
10Radio news
11Rating for radio stations
12Publicity and public relations startegies
13Advertising on radio stations
14Economic structure and revenue sources

Resources

1-Altunbaş, Hüseyin. Radyo Reklamcılığı. Konya: Tablet Kitabevi. 2003.

Aziz, Aysel. Televizyon ve Radyo Yayıncılığı. Ankara: Turhan Kitabevi. 2006 .


Croteau – Hoynes , The Business of Media. UK: Pine Forge Press. 2006.


Çakır, Hamza. Tüm Yönleriyle Radyo . Ankara : Siyasal Yayınevi. 2005 .


Çankaya, Özden. Dünden Bugüne Radyo- TV. İstanbul. Beta Yayınları. 1997.


Gezgin, Suat. Radyo Teknikleri. İstanbul: İstanbul Ünv. İletişim Fak.yayınları. 2003.


Komisyon. Dünden Bugüne Radyo – Televizyon 1927-1990 Ankara: 1990