Ders Planı

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CLASS 2

CLASS 3

Lesson plan / CREATIVE PUBLICITY CAMPAIGNS AND FILMS

Lesson Information

Course Credit	3.0
Course ECTS Credit	4.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Compulsory
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	Z
Course Coordinator	Assoc. Prof. (Ph.D.) DENİZ AKBULUT
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	Develop the skills of timing of organization and strategical planning
Course Content	Have knowledge about the whole stages of publicity campaigns, public relations, advertsiting, propaganda, effects of the films about institutional advertising.

Learning Outcomes

Defines theoretical knowledge in the field of public relations and promotion.
Describes the interdisciplinary interaction with the fields of Public Relations.
Tell organizational communication models and their functioning.
Remember that public relations are a management function.
Describes the application areas of public relations such as reputation management, integrated marketing communication, crisis management in theory and practice.
Define public relations tools and methods.
Defines the research, planning, implementation, measurement and evaluation processes.
Knows to report on all kinds of activities related to her field
Interpret data by using information and skills based on PR.
Use advanced theoretical and applied informations based on PR.
Create and develop creative solutions based on researches and evidences.
Make media planning; plans, uses, controls.
Apply national and international quality management processes.
Match modern techniques and tools for communication applications.
Appraise an advanced study related to them field independently.
Work effectively as an individual in multi-disciplinary teams.
Complete a started job and generate solutions on probable complex problems.
Appraise an advanced study related to them field independently.
Undertake responsibility individually or as a member of a team to solve complicated problems that are confronted and not to be suggested.
Classify the importance of lifelong learning
Review literature and use databases and other resources to improve their level.
Follow developments on science and technology and constantly update themself.
Criticize them advanced information .
Communicate through written and spoken Turkish language fluently.
Arrange written and spoken informations by giving suggestions about communication problems.
Evolve projects and activities for their social environment.
Aware of professional and ethical responsibility.
Aware of project management, company activities and communication applications and legal situations
It predicts and prevents possible crises in organizations, and resolves existing crises.

Weekly Course Subjects

1	The importance of developing strategies of public relations
2	The relation of public relations with other disciplines.
3	To handle the campaign of public relations as a communication process.
4	The relation of creativity and strategy in campaign planning.
5	The research stage of process of public relation and importance of preparing campaign.
6	The planning stage of process of public relation and proactive approach.
7	The application stage of process of public relations and usage of the films in this area and examining the chosen public relation campaigns
8	Mıdterm
9	To examine the chosen public relation campaigns
10	Designing of public relation campaign
11	To start the process of public relation campaigns and application
12	The usage of films in public relations
13	The advantages of the usage of the films in public relations.
14	Public relation purpose films and its kinds

Resources

1-Ceyda Aydede, "Teorik ve uygulamalı halkla ilişkiler kampanyaları",İstanbul,2009,Nilay Başok Yurdakul,, Gül Coşkun, “Teoriden Pratiğe Halkla İlişkiler Projeleri”, İstanbul, 2008

CLASS 1

CLASS 2

CLASS 3

CLASS 4

Lesson Information

Purpose and Content

Learning Outcomes

Weekly Course Subjects

Resources

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