Ders Planı

ISTANBUL AYDIN UNIVERSITY

CLASS 1

CLASS 4

Lesson plan / SOCIAL MEDIA MARKETING AND MANAGEMENT

Lesson Information

Course Credit	3.0
Course ECTS Credit	4.0
Teaching Language of Instruction	Türkçe
Level of Course	Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course	Programme Elective
Mode of Delivery	Face-to-face
Does the course require compulsory or optional work experience?	S
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course	This course will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, students will learn about the latest research and best practices in the industry.
Course Content	Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms and engaging influencers, collecting data, data and text mining on social media data.

Learning Outcomes

Adequate knowledge in mathematics, physical sciences and the engineering subjects of individual branches; the ability to implement theoretical and practical knowledge in the respective areas to modeling and solving engineering problems.
Ability to identify, define, formulate and solve complex engineering problems; ability to select and implement the appropriate analysis and modeling methods in this respect.
Ability to design and conduct experiments for analyzing engineering problems or research subjects specific to the discipline, to collect data, to analyze and interpret the results.
Ability to use, choose and develop modern techniques and means required for engineering applications; ability to use information technologies effectively.
An ability to design and conduct experiments, collect data, analyze and interpret results for the study of complex engineering problems or discipline-specific research topics.
Awareness of the necessity of lifelong learning; ability to reach information, follow the latest developments in science and technology; ability to ensure self-renewal perpetually.
Acting in line with ethical principles, sense of professional and ethical responsibility; knowledge on the standards of engineering applications.
Ability to work effectively in interdisciplinary and multi-disciplinary teams and individual works.
Information about the effects of engineering applications on health, environment and safety in terms of universal and social aspects and information about the problems of the era; awareness about the legal results of engineering solutions.
Ability to communicate efficiently both in oral and written ways in Turkish; knowledge of at least one foreign language; ability to effectively prepare reports and understand written reports, prepare design and production reports, effective presentation, giving and receiving clear and understandable instructions.
Knowledge of business practices such as project management, risk management and change management; awareness of entrepreneurship, innovation; information about sustainable development.

Weekly Course Subjects

1	Introduction to Marketing
2	Social Media Types
3	Constructing Business on Social Media
4	Social Media Strategies
5	Collecting Data on Social Media
6	Applying Data Mining on Social Media Data
7	Applying Text Mining on Social Media Data
8	Midterm
9	Project Presentations
10	Project Presentations
11	Project Presentations
12	Project Presentations
13	Project Presentations
14	Project Presentations

Resources

1-Social Media Marketing: The Next Generation of Business Engagement Paperback – October 12, 2010
by Dave Evans (Author), Susan Bratton (Foreword), Jake McKee (Contributor)

EUA Kurumsal Öz değerlendirme Programı İzleme Raporu