Lesson plan / COMMUNICATION THEORIES-I

Lesson Information

Course Credit 2.0
Course ECTS Credit 4.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Compulsory
Mode of Delivery Blended (face-to-face & Distance Learning)
Does the course require compulsory or optional work experience? Z
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course To discuss the theories / theories developed in the field of communication within the framework of general social theory. It is to create the substructure of the other courses which communication theories are based on.
Course Content Discuss the theories of communication with social, political, economic changes and technological developments.

Weekly Course Subjects

11.Basic concepts of communication field; periodicals and various classifications
22 General structure of main theories developed by main stream approaches
33 Lasswell formula
44 Shannon and Weaver model
55 Osgood and Schramm, Dance Models
66 Gerbner's general communication model
77 Newcomb ABX Models
88 Intermediate communication model of Westley and McLean
99 Midterm Examination - Katz and Lazarsfeld's two-stage model of mass communication and personal impact; concept of threshold guarding
1010 Agenda setting and detection (McCombs and Shaw) model and difference based agenda setting and detection (Rogers and Dearing) model
1111 Silent coiled (Noelle-Neumann) model
1212 Effects of mass media on the basis of usage and satisfaction approach
1313 Four public relations model in the frame of planned communication
1414 Mass communication process in social life

Resources

McQuail, Denis ve Sven Windhal. İletişim Modelleri-Kitle İletişim Çalışmalarında. (Çev.) Konca Yumlu, Ankara: İmge Kitabevi Yayınları, 2005.
Mutlu, Erol. İletişim Sözlüğü, Ankara: Ayraç Yayınevi, 2008.
Neumann, Elisabeth Noelle. Kamuoyu Suskunluk Sarmalının Keşfi. Ankara: Dost Kitapevi, 1998.
Fiske, John. İletişim Çalışmalarına Giriş. (Çev.) Süleyman İrvan, Ankara: Ark Yayınları, 1996.
Severn, Werner J. ve James W. Tankard. İletişim Kuramları, Kökenleri, Yöntemleri ve Kitle İletişim Araçlarında Kullanımları, (Çev.) Ali Atıf Bir-Serdar Sever. Eskişehir: Anadolu Üniversitesi Yayınları, 1994.
Erdoğan, İrfan. İletişimi Anlamak. Ankara: Erk Yayınları, 2005.