Lesson plan / INNOVATION AND NEW MEDIA INDUSTRY

Lesson Information

Course Credit 2.0
Course ECTS Credit 4.0
Teaching Language of Instruction Türkçe
Level of Course Bachelor's Degree, TYYÇ: Level 6, EQF-LLL: Level 6, QF-EHEA: First Cycle
Type of Course Programme Elective
Mode of Delivery Face-to-face
Does the course require compulsory or optional work experience? S
Course Coordinator
Instructor (s)
Course Assistant

Purpose and Content

The aim of the course In the course; theoretical knowledge about the new media industry, and the role of the emerging media industry. The basic concepts of innovation will be studied and the transformative power of innovation processes in the new media format will be examined in depth.
Course Content Course Content In this course, basic concepts in innovation, innovation process, culture and economy and economic and managerial basics are covered in the basics of entrepreneurship in the digital world.

Weekly Course Subjects

11 Innovation in the new media basic concepts No Files Found
22 Types and sources of technological innovations No Files Found
33 Technology standards No Files Found
44 Timing of technological innovations No Files Found
55 Examples of technological innovation strategies of various companies I No Files Found
66 Examples of technological innovation strategies of various companies II No Installed Files
77 Midterm Exam No Files Found
88 Non-Firm Innovation Strategies No Files Found
99 Development of new projects No Files Installed
1010 Creative processes No Files Found
1111 Management of new product development processes No Files Found
1212 Final Project Presentations No Files Found
1313 Final Project Presentations No Files Found
1414 Final Project Presentations

Resources

Von Hıppel Eric, Democratizing Innovation, Cambridge (Mass.), The MIT Press, 2005
Von Hıppel Eric, The Sources of Innovation, Oxford University Press, New York, 1988
Media Industries : History, Theory and Method, edited by Jennifer Holt, Alisa Perren, Blackwell Publishing, 2009
Hamılton James T., All The News That’s Fit To Sell, Princeton University Press, USA, 2004.